This is the moment a Pamplona thrill-seeker tried to film a selfie in front of rampaging bulls – only to be brutally smashed by one of the animals.
Taking part in the San Fermín bull-running festival in the northern Spanish city, the man whipped out his phone to film himself making a run for it.
With the bull seen charging on behind him, the man appeared to take a severe knock as the camera tumbled the floor out of focus as screams continued to erupt around him.
As the man is plowed down, someone can be heard crying out ‘f***ing hell’ as others around him screamed.
The runner appeared not to be seriously injured as he recovered, getting back to his feet, and continuing to flee from the bull.
But as thousands took part in the annual running of the bulls, many were injured, including a 60-year-old man from Wales, local officials confirmed.
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Taking part in the S an Fermín bull-running festival in the northern Spanish city of Pamplona , the man whipped out his phone to film himself making a run for it
With the bull seen charging on behind him, the man appeared to take a severe knock as the camera tumbled the floor
This morning’s San Fermines run was the fourth of this year’s event and ended with seven people being taken to hospital.
Officials said the 60-year-old was from Cardiff and had suffered a trauma injury which they were still ‘evaluating’ this morning.
The incident which led to him being taken to hospital took place in the bullring at the end of the half-mile course. He has not been fully named and has only been identified by his initials – B.H.
The nine-day festival – known in Spain as San Fermin – kicked off last Thursday at midday with the traditional ‘chupinazo’.
Revellers wearing traditional red and white were quickly soaked in sangria as the event got underway.
The eight morning runs, called encierros in Spanish, form the highlight of the festival.
Most revellers party all day – and often all night – with many getting little sleep and sometimes none at all before watching the 8am encierros behind the safety of wooden barriers.
Several runners have taken serious knocks and hard falls in the 8am event but no one was gored by the beasts, a frequent feature of the spectacle. However, images still showed many revellers covered in blood.
Bulls charge at a runner during the fourth bull run of Sanfermines in Pamplona
The man in lilac was later seen with blood covering his face after being wounded by a bull during the fourth bull run in Pamplona
A reveler is pushed by a cow at the end of the fourth running of the bulls during the San Fermin fiestas in Pamplona, Monday
Revellers stand around the cow as it enters the bull ring at the end of the fourth running of the bulls during the San Fermin fiestas in Pamplona
A man is pushed into the air by a bull at the end of the fourth running of the bulls during the San Fermin fiestas in Pamplona
Participants run ahead of bulls during the bull-run of the San Fermin festival on Monday
Revelers and bulls arrive at the bullring during the ‘encierro’ (bull-run) of the San Fermin festival in Pamplona, northern Spain
The festival attracts hundreds of thousands of tourists. Nearly 1.7 million people visited Pamplona for the celebrations in 2022, and forecasts are higher for this year with all COVID-19 constraints ended.
In the run, six bulls guided by six tame oxen charged along a route through Pamplona’s streets for around two minutes and 30 seconds before reaching the bull ring.
The festival was made famous by Ernest Hemingway’s 1926 novel ‘The Sun Also Rises.’ This year marks the 100th anniversary of Hemingway’s first visit to the festival.
Four runners were gored in the festival last year. Sixteen people have died in bull runs since 1910. The most recent death was in 2009 when 27-year-old Daniel Jimeno, from Madrid, was gored in the neck by a bull called Capuchino.
The bulls that run each morning are killed in the afternoon by professional bullfighters.
Animal rights activists annually campaign against the festival, claiming it is cruel to animals.
Several foreigners, from Australians to Americans through to Brits and Irish, are normally among the injured as they make the trip to the festival.
A participant is overthrown by a young cow after the ‘encierro’ (bull-run) of the San Fermin festival on Saturday
Wearing the traditional white with red scarves, participants run ahead of bulls at the San Fermin festival
Hundreds run through the streets with fighting bulls and steers during the second day of the running of the bulls during the San Fermin fiestas in Pamplona
Fighting bulls run among revelers during the second day of the running of the bulls during the San Fermin fiestas in Pamplona, Spain, Saturday
Participants run ahead of bulls during the ‘encierro’ (bull-run) of the San Fermin festival in Pamplona
A young cow jumps over participants after the ‘encierro’ (bull-run) of the San Fermin festival as some try to capture the scenes on their phones
Bullfighter Fernando Robleno is gored by a bull during second bullfighter at the San Fermin fiestas in Pamplona, Spain, Saturday
Destino Navarra, an official tour guide group, said visitors from United States and Canada represent 70 per cent of its total bookings for this year’s festival.
Expert bull runners, mostly locals, try to sprint at full steam just in the front of the bull horns before peeling off at the last second. The inexperienced, a group that includes most foreigners, do well enough to scramble out of the way, often ending up in piles of fellow runners.
Almost everyone in Pamplona wears the traditional white shirt and pants with red sash and neckerchief during the colorful festival.
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