Popular fashion brand makes a major error while promoting their new Dannii Minogue collaboration

Dannii Minogue has a new collaboration with popular fashion chain Forever New. 

But the brand got a little excited getting news of the new line to the media this week, sending out a press release with a glaring error. 

Alongside a photo of a smiling Minogue in a floral frock from the brand was the statement: ‘Get the look. Dani Minogue wears Forever New’. 

The pop star’s name was misspelled, written as Dani instead of the correct version, Dannii. 

Despite the mistake, Dannii is currently riding on a new career high. 

Last month, both Dannii and her sister Kylie Minogue topped the UK iTunes charts with their latest individual singles.

Dannii, 51, held the number one spot with her single We Could Be The One, while her older sister Kylie, 55, was at number two with her smash hit Padam Padam. 

The Australian popstar has a 13-year-old son called Ethan, who she shares with her ex-partner Kris Smith. 

While she admitted that her son probably doesn’t know all her songs, Dannii said he’s very supportive of her and Kylie, and he was ecstatic when he heard his auntie’s latest single in the supermarket. 

Alongside a photo of a smiling Minogue in a floral frock from the brand was the statement: ‘Get the look. Dani Minogue wears Forever New’. The pop star’s name was misspelled, written as Dani instead of the correct version, Dannii

Speaking on Channel 7’s Sunrise, Dannii explained: ‘It was the funniest thing ever yesterday we were running around the supermarket getting shopping and stuff for school and Kylie’s Padam Padam came on.

‘[Me and Ethan] looked at each other and went, ‘Oh my God’, while running down the aisle.

‘I took a video of him with the trolley and sent it to my sister.   

‘From being on the stage at world pride down to the local supermarket, it’s all happening.’

Last month, both Dannii and her sister Kylie Minogue topped the UK iTunes charts with their latest individual singles. Both pictured