Looking to boost brand awareness, but not sure where to start? Let’s take a look at a few simple techniques that can have a huge impact on brand awareness.
Rewards and bonuses
Providing consumers with rewards, deals, offers, and bonuses is a tried-and-tested way to boost brand awareness, attracting new customers to the platform and fostering a sense of brand loyalty from existing customers. The trick here is to ensure that the rewards you offer are relevant to the consumer base, which optimizes the effectiveness of the campaign.
For example, some of the very best casino bonuses segment their new and existing customers in order to provide them with the most appropriate offers. In this case, new customers may get an exclusive promo code to get a free spins bonus upon registering, whereas existing customers could join bonus offers like daily cash drops, weekly giveaways, or a free daily shot at a jackpot.
This is a technique that is widely used throughout the entertainment sector, with most streaming platforms also leveraging similar offers to their audience. In doing so, this encourages new customers to join the platform and spend their money with your brand, as they will feel like they are getting more bang for their buck.
Simultaneously, the separate offers reward loyal behavior, boosting customer retention and brand loyalty.
Word-of-mouth
Further to the above, offering a good deal to your customers and rewarding loyal behavior can encourage consumers to go and spread the word about your brand and its offers to their friends, family, and colleagues.
Now, as 83% of consumers ranked word-of-mouth as the promotional tactic that they trust the most, and 74% of consumers cite word-of-mouth as a key influence over a purchasing decision, this has the potential to exponentially boost awareness of your brand and the conversion rate of any leads it generates.
To leverage the power of this technique, you might encourage this behavior by offering an incentive. Perhaps you could give customers a reward for recommending a friend or posting a review online.
Or, you might combine the two techniques by launching a shareable promotional campaign, which requires people to interact with your post in order to enter a competition to win a prize.
After all, existing customers are more likely to sell your brand to their peers if they get a freebie out of it themselves!
With this power in mind, however, you’ve also got to be aware of the downside of word-of-mouth so that you can mitigate it. Over the past few years, consumers’ priorities have shifted. Now, more than ever before, consumers are looking for a brand that has strong values and acts on them.
In fact, one study found that 82% of consumers look for a brand that shares the same values as their own – and, if they don’t, 75% will go elsewhere. But, what if you’ve already fostered brand loyalty?
Well, 39% of consumers would even stop doing business with their favorite brand if their values don’t align, 24% would do so temporarily, and 42% would go on to tell others about their concerns either via word-of-mouth or social media.
As you can see, one of the most effective ways to boost brand awareness is to nurture what you already have and encourage customers to act as your advocates. With this in mind, this can cause a chain reaction, significantly increasing brand awareness over time.