Regardless of the industry, staying relevant is critical for any business. Trade shows offer the opportunity for businesses to make a presence and stand out in the competition. Industry events also bring leads and potential customers.
If your company is going to an event, you have to make the most of the available space, ensuring your booth is more than just about basic flyers and banners. Companies like Expo Marketing specialize in trade show exhibits and bring unmatched uniqueness to client booths.
In this post, we discuss the top trends in trade show designs.
Unique digital displays
Exhibitors have a mammoth task of keeping the audience engaged at trade shows, and digital displays make room for more experimentation. From creating presentations on screen to product demonstrations, brands can focus on real-time connection.
Attendees are more likely to enquire further when they don’t have to try hard to understand your business.
Open booth design
You want attendees to come in and become a part of your booth. The booth design and how you place your exhibits make a big difference in achieving that. With professional services, you can ensure you do more at the trade show with limited space instead of cluttering up the space.
Modular trade show booths
When you have to attend multiple events and trade shows, you need exhibits and modular displays that can be used in numerous ways. Modular trade show booths are effective and allow trying new ideas without getting struck with the bigger designs that are often effective for one-time use.
Renting displays & exhibits
Many products, especially digital ones, don’t have to be a long-term investment for your brand. Companies are constantly attending more events but don’t want to spend too much on each. The new trend is to rent where possible and customize to the best extent to cut costs.
If you are looking for effective and engaging exhibits but want to keep the event within budget, this is your ideal choice.
Sustainability
Event shows are now encouraging brands to go for eco-friendly and sustainable products and materials for their booths, and if you can achieve that, you can be a green brand to your customers. If you cannot find exact products, at least bring down the use of materials and reduce wastage.
Look around for trade show exhibit experts near you today and schedule that meeting.