Contains affiliated content. Products featured in this article are selected by our writers. If you make a purchase using links on this page, Daily Mail Australia will earn an affiliate commission. Click here for more information.
A ‘holy grail’ lightweight foundation, touted as one of the best on the market, has hundreds of thousands of loyal beauty fans – and it’s so in demand that the brand sells a tube every two minutes.
In fact, Lust Minerals Pro Finish Liquid Mineral Foundation has proven so popular that shoppers are saying it’s one of those rare products that never lets them down, even when they are having a bad makeup day or struggling with breakouts.
I’ve seen this pink beauty buy all over social media recently and given Lust Minerals is celebrating its 10th birthday this month it seemed the perfect time to finally try the best-seller from the brand.
With glowing five-star rave reviews and stunning ‘before’ and ‘after’ results, I had high hopes for the liquid formula and was keen to see if the product lived up to expectations.
As a lifestyle journalist, I have tried countless foundations over the years – ranging from the budget-friendly formulas to the high-end brands. I have very high standards when it comes to the ‘perfect’ foundation. My must-have non-negotiables include a flawless, full-coverage, natural-looking finish, along with a long-lasting base that never looks greasy or cakey.
There has always been one foundation that I consistently go back to – it has been my go-to for more than 10 years. However, it can sometimes feel quite heavy on my face.
I have combination skin, which means I struggle with adult acne, dark spots, dryness, and an oily T-zone. I never leave the house without foundation, but I must admit, I haven’t had much luck finding a formula that provides great coverage while feeling light and lasting all day – until now.
First off, the colour match of the Pro Finish Liquid Foundation ($62) was absolutely perfect for my skin.
Beauty fans have been racing to snap up a ‘holy grail’ foundation that’s touted as one of the best on the market – with a pink tube flying off the shelves every two minutes
During the virtual colour matching service, I provided the brand with details about my current foundation along with a couple of selfies, allowing the team to find the right shade for my complexion.
I was recommended Shade 3, designed for light to medium skin tones with a golden undertone, and I was amazed at how flawlessly it matched my skin. I always avoid buying foundation online because the shades are never accurate, but the Lust Minerals team truly nailed my shade on the first try.
To get my skin prepped, I cleansed and moisturised my face before going in with the Lust Minerals Primer, which applied like a dream – giving me a smoother, more blurred complexion.
I applied the foundation to my skin using a beauty sponge – I instantly loved the beautiful, lightweight consistency and how it effortlessly glides over the dark spots, redness and breakouts.
The formula is buttery smooth and provides excellent coverage without any heaviness – perfect for transforming my dull-looking skin. It covers my blemishes so well and gives me the flawless look I’ve been searching for.
I instantly loved the beautiful, lightweight consistency and how it effortlessly glides over the dark spots, redness and breakouts
It blends seamlessly into the skin with a buildable formula, giving me a natural, airbrushed finish without looking cakey. It feels so light on my skin that I truly feel like I’m wearing a ‘no-makeup’ makeup look.
The SPF20 foundation serves as both makeup and skincare, giving me confidence that it’s good for my face.
Staying true to the brand’s nourishing and ‘skin-loving’ focus, the formula is made with beneficial ingredients, including hyaluronic acid, skin-barrier-protecting super-antioxidants, and collagen-boosting vitamins.
The mineral formula not only provides a radiant glow but is gentle on my sensitive skin, making it perfect for daily wear.
I completed my look with the brand’s Setting Powder, Mineral Loose Powder, Mascara and then I dabbed a little Liquid Illuminate Gel across my cheekbones for a natural glow.
I’ve been wearing this foundation every day since I got it – going from my office job during the day to hitting a reformer class or attending media events at night.
So far, I’m really impressed with its sweat resistance, I still look fresh after an intense workout and it’s so incredibly lightweight that it feels like I’m not wearing any makeup at all. I’m loving it and it’s definitely found a place in my everyday routine.
I’ve seen this pink beauty buy all over social media so I know the hype is real. Given the glowing five-star rave reviews and the stunning ‘before’ and ‘after’ transformations, the liquid formula piqued my curiosity (picture of Kate Jones, a social media personality)
The long-lasting base is impressive too – my makeup stays put throughout the day for hours on end without the need for any touch-ups. Plus, it has a lovely satin finish that controls shine without drying out my skin.
When the girls on my team asked how my review of Lust Minerals foundation was coming along, I told them I was actually wearing it. They were surprised and thought I had showed up to work with a naturally ‘glowing’ bare face.
My only gripe? I wish I’d discovered it sooner.
‘No gatekeeping’
No gatekeeping here, it’s a game-changer for anyone looking for a natural-looking foundation that doesn’t compromise on coverage.
If you’re looking for a foundation that will work with your dry skin rather than against it, or you just want to cover pigmentation and blemishes for a dewy finish – you won’t be disappointed with this mineral formula.
Available in 19 shades, the liquid foundation has been making waves in the beauty world since its launch in 2019 – with more than 130,000 tubes sold in just the last six months
Available in 19 shades, the liquid foundation has been making waves in the beauty world since its launch in 2019 – with more than 130,000 tubes sold in just the last six months alone.
And it’s no surprise that this item has become a beauty staple for over 200,000 fans with familiar faces – including fitness mums Chontel Duncan and Sophie Guidolin and social media influencer Kate Jones among those who love the brand.
‘My forever makeup bestie’
‘I love this makeup and wish I had gotten it sooner. I like that a little goes a long way and you can always build coverage where I need. I wear this all day to work and it still lasts through my afternoon gym session. The primer feels so luxe in your skin. The perfect duo,’ one happy customer has shared.
‘I love this foundation by far the best! Such good coverage and so natural looking! Doesn’t make the skin look cakey or flakey! Looks flawless and natural,’ another raved.
‘This is my favourite foundation! It’s buildable, full coverage, doesn’t smell like chemicals and works fantastically with my skin… Safe to say I’ve found my forever makeup bestie,’ one shared.
It’s no surprise that this item has become a beauty staple for over 200,000 fans
Pro Finish Liquid Foundation was launched after Lust Minerals founder Stacey Hollands saw a gap in the market for a ‘cleaner’ alternative to the traditional mineral formulas, which typically come in powder or cream forms.
So she was determined to create a foundation that’s long-lasting, sweat resistant, suitable for sensitive and acne prone skin – infused with skincare ingredients.
Suitable for all skin types, whether your skin is oily, dry, or somewhere in between, the best-selling foundation adapts to your needs, offering a radiant, airbrushed finish – without compromising on comfort.
‘Never lets me down’
As a busy mum-of-two juggling work and family life, Stacey said she cannot go a day without using Pro Finish Liquid Mineral Foundation.
‘I really love how quick and easy it is to apply, and how it lasts. I can easily put it on before my Pilates class in the morning, it takes just a few minutes and applies seamlessly,’ Stacey told Daily Mail Australia.
‘Given it is so highly concentrated too, a little product goes a long way, so you really don’t need to apply much to build up coverage.
‘I do a quick touch up after my morning workout in the midst of getting the kids ready, and then I wear it during the entire workday – it gets me through afternoon school sports and errands, and still looks just as glowy and beautiful by the end of the day as it did in the morning.’
Suitable for all skin types, whether your skin is oily, dry, or somewhere in between, the best-selling foundation adapts to your needs, offering a radiant, airbrushed finish (picture of fitness star Chontel Duncan)
Customers all over Australia have been sharing their stunning transformative results online
Lust Minerals turns 10
Stacey’s Australian-made and owned brand Lust Minerals is celebrating its 10th birthday this month – after more than two million products were sold over the last decade.
‘Reflecting on the past 10 years is incredibly fulfilling,’ the beauty entrepreneur said.
‘I was only 24 years old, investing my own savings into a dream, and this milestone represents not just our growth, but a passion-driven journey built on community, which has always been my biggest motivator.
The brand started with three products, a Mineral Stick Cream Foundation, a Mineral Loose Powder and a BB cream, and now have more than 118 products across its skincare and makeup range.
Mum-of-two Stacey Hollands is the Aussie founder behind Lust Minerals
‘In the early days, getting into stockists was our goal and it was challenging competing against other well-established brands. It often took 100 rejections before we got one yes, but I didn’t give up – I believed in the product so much,’ Stacey said.
‘After securing our first three stockists, we grew to 82 stockists within the first two years, which was an incredible achievement.
‘Still, I really wanted to accelerate our growth, so I decided to launch e-commerce in 2019. Since then, we’ve sold over $34 million in clean beauty products, with more than 200,000 loyal returning customers.’
To shop the Lust Minerals range, click here.
***
Read more at DailyMail.co.uk