Gigi Hadid looks effortlessly chic in brown fur coat as she attends opening of her cashmere store in Seoul

Gigi Hadid kept it simple as she attended the opening of her cashmere store Guest In Residence in Seoul on Monday. 

The model, 29, looked effortlessly chic as she wrapped up in a cosy brown furry coat and straight cut black jeans. 

Completing the look with a stylish pair of black loafers, the star styled her hair in a choppy blonde bob as she beamed for snaps. 

Celebrating the opening of her pop up store in the South Korean capital, Gigi serves as the creative director of the luxury cashmere brand. 

With jumpers and cardigans costing as much as £695, the brand’s mission is ‘to create future heirlooms, knitwear designed to last years, not seasons’. 

She wrapped up in the cosy brown furry coat which featured a matching belt and straight cut black jeans

Back in August Guest In Residence presented its fall 2024 collection with prices ranging from $450 to $1,000.

Building upon the brand’s collection of timeless staples and eco-friendly founding mission, the new offerings are modern heirlooms made of the highest quality materials.

‘This collection is meant to evoke warm memories of winter family vacations and the feeling of escapism that comes with them,’ said Gigi. 

‘The designs are inspired by colorful train and bus seats from past adventures, that rad plaid shirt your dad gave you on a camping trip, and that cozy sweater your mom rocked on the slopes… 

‘Those off-duty moments when you felt warm, safe, and happy while surrounded by loved ones in nature.’

Last month Gigi opened the 2024 Victoria’s Secret Fashion show as it made its triumphant return after a six year hiatus. 

Rocking the iconic angel wings, the model opened the legendary show — which first aired in 1995 — wearing pastel pink wings and a silky pink costume.

Her short blonde hair was tucked behind her ears, allowing her to show off her sparkly hoop earrings.

Completing the look with a stylish pair of black loafers, the star styled her hair in a choppy blonde bob as she beamed for snaps

Gigi couldn’t wipe the smile off her face 

Back in August Guest In Residence presented its fall 2024 collection with prices ranging from $450 to $1,000

Last month Gigi opened the 2024 Victoria’s Secret Fashion show as it made its triumphant return after a six year hiatus 

The star strutted her stuff to a fun mash-up of Chappell Roan’s hits Femininomenon and Charli XCX’s viral single 360.

Later, Gigi bared it all in a see-through red lace bodysuit and a red ruffled boa that rested in the crook of her arms as she made her way down the catwalk.

The mother-of-one styled her racy outfit with pink heels that featured glittery butterfly wings on the ankles.