Britain’s largest German Christmas market has been branded a ‘rip-off’ for charging £21 for a beer and a hotdog.
Revellers attending Birmingham’s Frankfurt Christmas Market have complained after prices went up to an all-time high when it opened on Friday, November 1.
Two-pint steins of German wheat beer Hofbrau cost £12.50, while a half-metre-long Bratwurst is priced at £9 and a bag of roasted almonds are £4.50.
Some even threatened to boycott the attraction this year, which boasts of being the largest authentic German Christmas market outside Germany or Austria.
Visitors have also taken exception to a new stricter rule banning people from buying more than one drink at a time from the bar – despite the massive queues.
Birmingham’s Frankfurt Christmas Market opened on Friday and people have said they will boycott the attraction this year due to high prices
Two-pint steins of German wheat beer Hofbrau cost £12.50, while a half-metre-long Bratwurst is priced at £9
Stan Felton (pictured) said he is on board with the new one drink rule that has been introduced this year
The annual market is expected to attract millions of visitors but has been branded a ‘rip-off’ by some
Regular visitor John Beard, 35 said: This will be the first time in ten years I’m not going to bother. It’s a combination of the rip-off prices and that one beer rule is just daft.
‘You can queue for half hour there easily so sometimes you want to double up.
‘It’s a measure to stop people getting drunk, but where’s the fun in that at Christmas? If people want to get merry, let them. There’s never any trouble up there.
‘For what it costs, it’s really not worth it because it’s absolutely rammed and you’re just standing about in the cold essentially. The stalls are the same each year too.
‘People are watching the pennies more than ever and don’t want to spend nearly a tenner on a sausage. You can blow about £50 in ten minutes.’
Customers at last year’s festival were allowed to buy rounds, but staff had to see each beer handed to each individual person to ensure they were legal drinking age.
The market is the largest authentic German Christmas market outside of Germany or Austria
Visitors attending Birmingham ‘s Frankfurt Christmas Market have complained after prices went up to an all-time high
Despite the criticism, last year the market was crowned the best in the UK for 2023
Meanwhile, the cost of a regular bratwurst and a full pint of beer has risen from £12.50 to an all-time high of £13.50.
Each have gone up by 50p since 2023, when prices were the same as the year before.
However, a half-pint of beer has frozen in price at £4.50, as has a boozy hot chocolate at £7, garlic bread at £4, and crepes from £4.50.
Despite the criticisms, last year it was crowned the best Christmas market in the UK for 2023, and ranked eighth in the whole of Europe.
Others took to social media to express their dismay. John Coles wrote: ‘Was good when it first started now going down hill rapidly.’
Jeanette Bennison commented: ‘I’ve visited a couple of times years ago and I didn’t think much of it prices were high then a rip off and stalls selling the same stuff all the way round.’
Trevor Smith said: ‘The last time I went there I got a hot dog and coffee cost me 15 quid I said to the bloke what part of Germany you from he said Tipton.’
However, other visitors vowed to keep coming back to the ‘amazing’ market and say they won’t be put off by the prices.
Drink prices next to a sign explaining the new one drink per person rule that has been put in place
Chloe Flynn and Tony Jones (pictured) enjoying a German beer at Birmingham’s Frankfurt Christmas Market
People enjoying drinks at Birmingham’s Frankfurt Christmas Market where it costs £21 for a beer and a hotdog
People at Birmingham’s Frankfurt Christmas Market. The market is open until Tuesday 24 December 2024
Stan Felton added: ‘I think the one drink rule is ok. You can only drink one thing at a time.
‘It’s like one wife, one car, one home – you don’t need more than one thing at a time sometimes.
‘Some people they don’t want to queue but they have to understand waiting is important. It’s about being patient and having compassion.’
Tony Jones, of Birmingham, said: ‘I think it’s amazing, it’s the best time of the year and it’s really entertaining. It’s once a year and I come every year. I love it, I do.
‘Everybody is really happy, it’s a great atmosphere.’
His girlfriend Chloe Flynn said: ‘It is expensive for the beers, but because its German beer you don’t even need that many to get drunk.’
Food and drink prices at Birmingham Frankfurt Christmas Market 2024
Double pint of beer – £12.50
Pint of beer – £7
Half-pint of beer – £4.50
Wheat beer – £6.50
Shandy pint – £7
Alcohol-free beer – £7
Gluhwein – £6.50
Aperol Spritz – £7.50
Prosecco – £6
Hot chocolate with Baileys – £7
Bratwurst – £6.50
Half-metre-long bratwurst – £9
Frankfurt sausage – £5.50
Currywurst – £7
Vegan bratwurst – £6.50
Burger – £5
Pork steak – £7
Chips – £4
Garlic bread – £4
Falafel wrap – £6
Pretzels – £4
Crepes – £4.50
Roasted almonds (per 100g) – £4.50
Churros – £4.50
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