Black Friday and Cyber Monday Australia 2024: Everything you need to know about the biggest shopping event of the year – and the early deals

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One of the busiest shopping days of the year is fast approaching, with Aussie brands and retailers offering major discounts on tens of thousands of popular items.

Black Friday officially kicks off on November 29 and will span across the weekend, leading into Cyber Monday, which falls on December 2.

Shoppers looking to save, spend or splurge can expect huge discounts on everything they have been eyeing all year – ranging from big ticket items to everyday household essentials, fashion, beauty, tech and more.

Black Friday is a major sales event that typically marks the start of the Christmas shopping season. 

It falls on the Friday after Thanksgiving, a US national holiday that’s held on the fourth Thursday of every November. 

What started as a US tradition has now turned into a month-long sales extravaganza in Australia – and it’s becoming an increasingly popular time of year to snap up the best bargain buys ahead of the festive season. 

The sales often run for several days – or even weeks – leading up to Black Friday itself and typically wrap up on the following Monday, known as ‘Cyber Monday’ when shoppers can grab last-minute deals online.

Major retailers will be holding Black Friday sales, with discounts varying. 

The deals are available at physical stores and online.

However, some retailers and brands may offer exclusive deals on its website so it pays to keep an eye on bargains.

Aussies have been falling of scams online, with fraudsters setting up phishing websites that impersonate major retail brands. 

Shoppers who place orders through these websites often find that their purchases never arrive or they receive random, poor-quality items instead. 

Experts from consumer watchdog group CHOICE shared the warning signs to look out for, including unusual URLs for shopping pages claiming to be well-established brands, exceptionally large discounts on almost all advertised items, poor formatting and spelling or missing information. 

With Christmas just weeks away, Aussies will be able to find the perfect gift – whether for family, friends or anyone in between – no matter the budget.

As there are tens of thousands of deals online and in stores, it can be quite overwhelming to find the best bang for your buck. 

Here, Daily Mail Australia has compiled a list of some early Black Friday deals – but be sure to check back as we’ll be sharing more offers as they drop.

Esmi Skin Minerals is offering beauty fans up to 30 per cent off sitewide with the discount code: BEAUTY30.

Fans of the brand can stock up on their favourite buys – including best-sellers Hyaluronic Hydrating Serum, 24K Gold Nourishing Oil, Ageless Hyaluronic Serum, The Uncomplicated Cleanser and Probiotic Skin Mylck Cleanser.

Lion Wild – 20-30% off storewide

Aussie jewellery brand Lion Wild, known for its sell-out best friend necklaces, is offering 20-30 per cent off storewide. 

Shoppers looking for the ultimate gift for her – whether it’s for a bestie, mum, daughter, sister, girlfriend, wife or bridesmaid – can find sentimental pieces of jewellery at discounted prices.

Some of the best-sellers are the best friend necklaces, which comes in different designs, shapes and styles – including Best Friend, Sunflower and Soul Sister.

There are plenty of popular pieces on sale – including the popular Sister Necklaces, Best Friend Bracelets, Sun Temple Earrings, and Oasis Found Studs.

With free express shipping on all orders, you can purchase all of your gifts in one place and ensure they will make a lasting impression on the lucky recipient.

The Black Friday sale will run for a limited time only.

Sleep Republic is offering up to 20 per cent off everything, including their best-selling mattress, which was voted the best mattress in a box three years in a row. 

Shoppers looking for a good night sleep can invest in the High Definition Pocket Spring Mattress, which has more than 1,700 rave reviews – boasting an average rating of 4.8 stars out of 5.

The mattress is so popular that experts from CHOICE have recommended it for four years in a row. 

There are plenty of Black Friday deals on offer – including bundles, children’s mattresses, pillows, mattress protectors, and more.

BodyBlendz – up to 50% off sitewide

Australian skincare brand BodyBlendz, known for its popular Pink Clay Mask, has launched a huge sale – with up to 50 per cent off sitewide

Australian skincare brand BodyBlendz has launched a huge sale – with up to 50 per cent off sitewide and a free gift for orders over $75.

Fans of the brand can snap up some of the brand’s best-selling beauty products – including the Pink Clay Mask, Firming Exfoliant Wash and Lash and Brow Oil.

Other deals include popular items from the haircare range such as the Hair Treatment Mask and Scalp & Hair Scrub Shampoo.

Ecosa – 30% off sitewide

Ecosa has launched a huge sale – with 30 per cent off everything – including its popular mattresses, bedding, sofa beds, pillows, bedframes and bases.

If you’re in the market for a bedroom makeover, you can get the brand’s best-selling items at bargain prices – including the Ecosa Mattress and memory foam pillow.

Kōtia, the world’s first skincare made with 100 per cent pure New Zealand deer milk, is offering up to 50 per cent off storewide

Kōtia, the world’s first skincare made with 100 per cent pure New Zealand deer milk, is offering up to 50 per cent off storewide.

Fans of the brand can stock up on their favourite buys – including best-sellers such as  Hydrating Day Cream SPF15, Regenerating Night Cream, Brightening Eye Cream and even bundles for half price.

The sale will run between Friday, November 8 until midnight Monday, December 2.

Ergoflex – Up to 30% off sitewide

Ergoflex has launched a massive sale – with up to 30 per cent off mattresses, bedframes, pillows, protectors and bedsheets.

Shoppers looking to upgrade their bedroom can snap up bargains using the discount code BLACK.