Cadbury Chocolate Fingers are changing hands in France for more than twenty times their retail price after mysteriously disappearing from supermarket shelves.
French consumers have been left ‘betrayed’ by the iconic British biscuit’s noticeable absence from stores, with at least two petitions calling for the return of Les Cadbury’s Fingres, as they were infamous dubbed by comedian Peter Kay.
On Amazon, boxes that cost £1.80 in the UK are being offered to French buyers for €54.99 (£46) – the same as a bottle of Moët & Chandon Champagne.
Parisian newspaper Le Monde reported that ‘regular nibblers (of Cadbury Fingers) felt betrayed’.
It added: ‘It’s become almost impossible to find this little crunchy chocolate biscuit.’
Cadbury’s milk Chocolate Fingers are selling for twenty times their retail price after disappearing from shelves in France (file photo)
The chocolate fingers were removed from French supermarkets six months ago
Cadbury Fingers were removed from French supermarkets six months ago, but only became national news last week when left-wing publication Libération reported they had unexpectedly vanished.
According to Libération, Brittany-based distributor Lightbody Europe said Mondelēz International – which has owned Cadbury since 2010 – was responsible for removing the biscuits from sale.
Sophie Thiron, doctor of sociology at Toulouse-Jean Jaurès University, commented: ‘When Cadbury withdraws its Fingers without warning, that trust is broken.’
Mondelēz International, which was previously known as Kraft Foods, attributed the halt to supplies to an ‘intermediary distributor’.
French publication Libération said the Cadbury’s parent firm Mondelez International was responsible for pulling the product from shelves. Mondelez said the move was due to an ‘intermediary distributor’
A spokesman said: ‘We are actively working on options to reintroduce the beloved Cadbury Fingers to the French market.’
The foods giant also reassured British consumers that there will be ‘no impact’ on the UK market.
Birmingham-based Cadbury first introduced a chocolate finger biscuit in 1897 as part of an assortment sold in tin boxes.
Cadbury Fingers are now distributed in markets across the world, including North and South America, Europe and Asia.
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