Frasers founder Mike Ashley snaps up South African-based sports chain Holdsport

Mike Ashley is back on the acquisition trail.

Frasers Group, the company the High Street tycoon founded as Sports Direct in 1982, yesterday bought South African-based sports chain Holdsport. 

Ashley’s group also bought a 6.4 per cent stake worth £3million in electricals retailer Marks Electrical.

It comes amid a showdown between Ashley and Boohoo chairman Mahmud Kamani over control of the online fashion retailer. 

New acquisition: Frasers Group, the company Mike Ashley (pictured) founded as Sports Direct in 1982, has bought South African-based sports chain Holdsport

The acquisition of Holdsport, which has 88 stores across South Africa and Namibia and owns the Sportsman’s Warehouse retailer, is Frasers’ latest push into international markets.

Meanwhile, Frasers’ £3million investment in Leicester-based Marks Electricals came after Marks shares dropped to their lowest level since floating in London in 2021 last week. 

Marks Electricals yesterday gained 2 per cent, with Frasers Group losing 1.6 per cent and Boohoo up 1 per cent.

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