Protein powder firm to bulk up in the US in response to Donald Trump’s tariffs

By DAILY MAIL CITY & FINANCE REPORTER

Updated: 22:00 BST, 7 April 2025

A protein powder maker is considering moving production to the US as a result of Donald Trump’s tariff measures.

Applied Nutrition, which listed on the London market in October, said it was keeping ‘a number of options open’ to avoid being hit by any future import levies from America, including moving some production across the Atlantic.

But the firm – backed by TV personality Coleen Rooney – also stressed that it ‘does not expect to be materially impacted by changing US tariffs’ in the medium-term, with all UK exports to the US facing a 10 per cent baseline levy following an announcement from Trump last Wednesday.

The company reported a 27 per cent drop in pre-tax profit to £11.8million for the six months to January despite sales rising 4.8 per cent to £47.6million. 

The firm said it is still on track to hit £100million in revenues for the full year. 

Shares rose 0.9 per cent, or 1p, to 112p.

In shape: Applied Nutrition – backed by TV personality Coleen Rooney (pictured) – said it was keeping ‘options open’ to avoid being hit by any future import levies

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Protein powder firm to bulk up in the US in response to Donald Trump’s tariffs

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