IKEA is mercilessly mocked over 'embarrassing' Passover post

IKEA is mercilessly mocked over ’embarrassing’ Passover post

Published on: April 17, 2025

By OLIVIA SALAMONE FOR DAILYMAIL.COM

Published: 19:15 BST, 17 April 2025 | Updated: 19:18 BST, 17 April 2025

Swedish furniture store IKEA has been slammed on social media over its Passover Seder post… which didn’t include any traditional Jewish dishes.

Passover is a major Jewish holiday that celebrates the Jews’ freedom from slavery in ancient Egypt.

It is usually marked by a family meal called a Seder, which often includes symbolic foods, wine, and a storytelling of the Exodus.

The Seder plate includes six fundamental components including, lamb’s shankbone, a roasted egg, a paste of fruit and nuts, a bitter herb, a green vegetable, and a bowl of salt water, per Food Network.

Last week, IKEA posted an image wishing its followers a ‘joyous Passover filled with love, family, and delicious memories.’

The company shared a snap of a table of food that included a blueberry pie and a bowl of whipped cream, along with some water and coffee.

However, the post didn’t resonate with Jews as the company had hoped, as many were quick to call out the lack of Seder foods.

Instagram users ran to the comments to discuss the ’embarrassing’ image.

Swedish furniture store IKEA has been slammed on social media over its Passover Seder post… which didn’t include any traditional Jewish dishes

On April 13, IKEA posted an image of a blueberry pie and a bowl of whipped cream on a table with glasses of water and coffee while wishing its followers a ‘joyous Passover’ (stock image)

‘How hard would it have been to consult a Jewish person for this? Or hell, Chat GPT could have figured it out,’ one user said.

Someone else wrote: ‘Nothing says “we know Jewish holidays” like using the exact kind of food we don’t eat on this specific holiday in your post!’

‘Ah yes, I love that part of the story, when the Hebrews waited for their pies to bake before leaving Egypt,’ another user joked.

Ben Platt’s brother, actor Jonah Platt, even got involved, writing, ‘This has literally nothing to do with Passover. Is there not a single Jew working at IKEA?’

‘IKEA you could have literally just googled Passover first,’ a different comment read.

One user simply wrote: ‘Yikes.’

Another commenter questioned: ‘Really? No Jews to consult with for this post?’

‘Y’all couldn’t be bothered to do a basic Google search, I see. How hard is it to throw a piece of matzah on a damn plate? Or post a pic of WINE GLASSES?’ someone else argued.

A Passover meal doesn’t include blueberry pie, but instead symbolic foods such as lamb’s shankbone, a roasted egg, a paste of fruit and nuts, bitter herbs, and matzo