Kate Moss’s lifestyle brand she hoped would rival Gwyneth Paltrow’s Goop closes less than three years after it was launched

When Kate Moss created her lifestyle brand, Cosmoss, she hoped it would rival the success of Hollywood star Gwyneth Paltrow’s Goop.

Now, however, the supermodel has thrown in the towel and closed down the company less than three years after it was launched to great fanfare at Harrods in 2022.

Yesterday, she put the Cosmoss Group into voluntary liquidation.

Its demise is reported in documents filed at Companies House, with a notice reporting the appointment of liquidators on June 18.

At the time of launch, Moss, 51, claimed it would ‘open a door’ to ‘balance, restoration and love’.

Last year, she boasted that she had succeeded where the world’s top scientists had failed – and found a miracle cure for eczema.

Just one application of her new £105 Golden Nectar skin oil, she said, has the unexpected bonus of instantly getting rid of eczema or another incurable skin condition, psoriasis.

‘I have to tell you a secret: we didn’t know when we made it; we’ve discovered it since,’ she said in a video of her talking with a fashion writer, posted on the Cosmoss Instagram page.

Kate Moss (pictured) has thrown in the towel and closed down the company less than three years after it was launched to great fanfare at Harrods in 2022

Cosmoss products including dawn tea, face cream and cleanser. Last year, Ms Moss boasted she had found a miracle cure for eczema

When Kate Moss created her lifestyle brand, Cosmoss, she hoped it would rival the success of Hollywood star Gwyneth Paltrow’s (pictured) Goop

‘I have friends with eczema and any kind of psoriasis, any kind of spots, bites… You put this on – and gone, the next day.’

Cosmoss sold a range of own-brand teas, skincare products and a book of 150 ‘positive messages’.

Its launch represented a big change of career for Moss, who was branded ‘Cocaine Kate’ in 2005 after pictures surfaced which a newspaper claimed showed her snorting drugs at a music studio.

She lost her £1 million contract with H&M and booked herself into a rehab clinic.

Cosmoss has been a family affair for Moss, whose daughter Lila, also a model, attended various events promoting the brand. Lila, 22, who wore a revealing sheer top at Paris Fashion Week yesterday, was among the guests at Cosmoss’s first anniversary party in 2023.

In the same year, Kate won a legal battle with a Danish pharmaceutical firm over the Cosmoss name.

It meant that she was able to trademark the brand for herbal preparations for medicinal purposes, plus food and mineral supplements.

‘Kate has huge ambitions for the Cosmoss brand,’ a source declared at the time. Cosmoss’s first and only set of accounts showed that it owed lenders more than £405,000 against stock and assets of just over £315,000.

Lila, 22, (pictured) who wore a revealing sheer top at Paris Fashion Week yesterday, was among the guests at Cosmoss’s first anniversary party in 2023

Moss, who grew up in Croydon, south London, was due to file more up to date accounts by last December, but the figures – due to span 18 months to December 2023 – remain overdue at Companies House.

Ahead of the liquidation, members of staff revealed that they had gone unpaid since January.

The end of the brand also follows its failure to secure trademark status in America.

Moss was the single-biggest shareholder in the business. The website remains up and running, but her goods cannot be placed into the basket to purchase.

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