Ride-sharing app and Uber rival Taxify taken for a spin

A new ride-sharing service looking to break Uber’s stranglehold on the market in Australia has been put to the test.

Taxify began offering rides in Sydney on Tuesday morning, bringing with it large backing from Chinese ride-sharing giant Didi Chuxing.

In an opening swipe at its main rival the company issued a statement highlighting its commission of 15 per cent, almost half the amount Uber takes from its drivers.

Taxify is offering a 50 per cent discount to all riders for its first month. Daily Mail Australia decided to test out the new ride-sharing service.

The ride was paid for using a debit card registered through the app and totalled $9.

The base fare was $1.25, while the passenger was charged $3.91 for the distance of the trip and $3.84 for the time, as well as 82 cents GST.

A similar trip from Kent Street to Ultimo using Uber in September cost $13.39. 

Before booking the trip an estimated arrival time of two minutes was given, but it wasn’t until 11.07 that Jawat arrived in his silver 2013 Toyota Prius (pictured)

The car was clean and tidy, and despite the service being only an hour old Jawat had already completed two other Taxify trips that morning

The car was clean and tidy, and despite the service being only an hour old Jawat had already completed two other Taxify trips that morning

The Taxify app gives an estimated pick up time, as well as prices before a ride is accepted

The Taxify app gives an estimated pick up time, as well as prices before a ride is accepted

A trip from Kent Street in the Sydney CBD to Central Station in Surry Hills was ordered through the Taxify app at 10.57am on Tuesday.

The app was easy to install and the interface was remarkably similar to Uber.

Before booking the trip an estimated arrival time of two minutes was given, but it wasn’t until 11.07 that Jawat arrived in his silver 2013 Toyota Prius.

The car was clean and tidy, and despite the service being only an hour old Jawat had already completed two other Taxify trips that morning.

He also drives for Uber, and told Daily Mail Australia he welcomed competition in the market.

‘It’s good to have another company, a monopoly isn’t good,’ he said.

Taxify founder Markus Villig is confident Sydney residents will embrace another ride-sharing option

Taxify founder Markus Villig is confident Sydney residents will embrace another ride-sharing option

Jawat used his car's built in GPS system as well as a GPS through the Taxify app on his phone

Jawat used his car’s built in GPS system as well as a GPS through the Taxify app on his phone

The route was longer than it needed to be as Jawat missed a few turns, although this may have been due to being distracted with questions from his passenger

The route was longer than it needed to be as Jawat missed a few turns, although this may have been due to being distracted with questions from his passenger

We arrived across the road from Central Station at George Street in Haymarket at 11.27am

We arrived across the road from Central Station at George Street in Haymarket at 11.27am

He joined 4000 other drivers and signed up for Taxify – which claims to be Europe’s fastest-growing ride-sharing app – after seeing an advertisement on social media.

He said their reputation in other countries was a reason for joining.

‘I read that in China they had beaten Uber and were trying to do the same thing here.

‘Some of my friends have had their Uber registrations taken off them after one or two complaints from people, that’s all it takes.’

He has driven for Uber since 2014 and said he would continue to do so while also working for Taxify.

Jawat said he is charged a 20 per cent commission by Uber, compared to 15 per cent by Taxify.

Jawat said he is charged a 20 per cent commission by Uber, compared to 15 per cent by Taxify

Jawat said he is charged a 20 per cent commission by Uber, compared to 15 per cent by Taxify

Jawat said his car wasn't checked before he registered to become a Taxify driver

Jawat said his car wasn’t checked before he registered to become a Taxify driver

‘The base kilometre and the metre are the same as Uber. It’s almost like they copied and pasted it from Uber.’

He said registering to become a Taxify driver was a lengthy process, taking two hours to complete a criminal record check.

However he said his car wasn’t checked by anyone at Taxify before he was registered as a driver.

The trip ended across the road from Central Station at George Street in Haymarket at 11.27am.

The route was longer than it needed to be as Jawat missed a few turns, although this may have been due to being distracted with questions from his passenger.

The ride was paid for using a debit card registered through the app and totalled $9

The ride was paid for using a debit card registered through the app and totalled $9

A similar trip from Kent Street to Ultimo using Uber in September cost $13.39

A similar trip from Kent Street to Ultimo using Uber in September cost $13.39

Taxify founder Markus Villig is confident Sydney residents will embrace another ride-sharing option.

‘We have based our business model on fairness and transparency,’ he said in a statement.

‘It is because of this that we have had so many drivers sign up to Taxify in such a short space of time.’ 

The app already operates in 20 countries around the globe after being founded in Estonia in 2013.

Trade and Industry Minister Niall Blair welcomed the investment in New South Wales.

‘This is a sign of confidence from a major player that overseas investment in NSW is in more demand than ever before,’ he said. 

Jawat drivers for Uber and Taxify and said he will continue to do so (stock image)

Jawat drivers for Uber and Taxify and said he will continue to do so (stock image)

UBER 

Takes between 22.5 and 30 per cent commission

More than 60,000 registered drivers in Australia

Has revenue of $6.5billion

Has been banned in countries and cities around the world, including Vancouver, Barcelona, Alaska and the Northern Territory

Founded in San Francisco in 2009

Operates in 633 cities worldwide

Currently appealing a decision to strip it of its licence in London

Brings in surge pricing during periods of heavy demand 

 

 TAXIFY

Currently takes 15 per cent commission

Has 4000 drivers registered in Sydney

Revenue of $1billion, with four million users across 20 countries

The app was launched in 2013 by Markus Villig in Estonia

Claimed to be the world’s fastest growing ride share app

Started as an aggregate platform for taxi companies

Will bring in surge pricing for public holidays including New Year’s Eve but will be capped at 1.5 times the usual rate

Business model is based on ‘fairness and transparency’ according to Mr Villig 

Has been financially backed by Chinese ride-sharing giant Didi Chuxing 

 

 

 



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