Kylie Jenner launched her cosmetic line nearly two years ago, amassing a $420 million fortune in the process.
And now the 20-year-old is hoping to further capitalize on her global stardom and beauty industry success with the release of a new ‘luxury’ line of make-up brushes which are set to retail for a whopping $360.
This pricey sum has not gone down well with Kylie’s fellow beauty industry favorites, however, with several make-up artists and cosmetics brands speaking out to express their horror and disbelief and the price of brushes – and the materials used to make them.
Make-up mogul: Kylie Jenner, 20, has revealed that she is set to release a line of ‘luxury’ make-up brushes, which will retail for $360
The set: The make-up mogul revealed the pricey brushes will be released on December 13
Explanation: Kylie later revealed more details about her brushes on Twitter, breaking down the cost and quality of the new items after facing some backlash over the cost
Kylie first teased fans with a glimpse of her new line on her Kylie Cosmetic Instagram account on Friday and later took to Twitter to break down the cost and quality of the new items after fans began attacking the sky-high price of the products.
‘I have developed for you guys the most amazing luxury brushes ever,’ she wrote.
‘I am very excited! Real brushes don’t compare to synthetic brushes. Different performance/quality/everything.’
The reality star continued: ‘I am 100% down to do an entire synthetic line in the future which will ultimately be cheaper.’
Despite her explanation however, many of her beauty industry peers have since spoken out to critique the range, with social media sensation-turned-CoverGirl spokesperson James Charles leading the charge with a tweet about the cost of the brushes.
‘I love Kylie but what the f**k??’ he wrote. ‘For $360 these brushes better do my make-up for me and Facetune my photos after too.’
And not one to shy away from controversy, beauty guru Jeffree Star also aired his grievances, stating that both the price, and inclusion of ‘animal hair’, in the range had left him ‘dumbfounded’.
Magic: Social media sensation James Charles told fans he expected the brushes to be able to ‘facetune my photos after too’ for that price
Hell no: Cosmetics brand Spectrum Collections said it would never expect its customer to pay $360 for a set of make-up brushes
Controversial: Beauty guru Jeffree Star also waded in, telling fans he was ‘dumbfounded’ by the price and the inclusion of animal hair
Cosmetics brand Spectrum Collections also voiced its concerns, stating that although it supports ‘women in business’, they always ‘put ourselves in our customers shoes’ when deciding on price, and concluded that $360 was too much for fans.
And the fans haven’t been shy either – one fan said: ‘So I’ve decided this brush set is ridiculous and I haven’t even spent $350 on all my make-up together.’
One even told Kylie they would spend it on ‘more important’ things: ‘Thanks but I’ll buy food with that money instead.’
As the youngest Kardashian-Jenner received major backlash, she then screenshot different make-up brush sets online that were around the same asking price as hers.
Kylie said: ‘I always fight for the lowest price on all my products. Here are some other real brush lines for reference.’
Along with her statement she posted brush sets from MAC Cosmetics, Net-A-Porter, and Kevyn Aucoin.
But although Kylie did her best to explain where she was coming from, some fans still were not happy.
One fan wrote on Twitter: ‘So I’ve decided this brush set is ridiculous and I haven’t even spent $350 on all my make-up together.’
Her proof: As the youngest Kardashian-Jenner received major backlash, she then screenshot different make-up brush sets online that were around the same asking price for hers
Oh no! But although Kylie did her best to explain where she was coming from, some fans still were not happy
Opinions: Multiple people tweeted at Kylie to let them know where they are coming from
Happy customer: Some Kylie fans seemed delighted that the beauty guru was so open to feedback but others couldn’t get over the materials she was using to make her products
One person wrote: ‘Okay but you’re make-up line does not hold rank like Kevyn auction or morphe.. idk why you think you’re up there… cause you’re not there yet honey.’
Another said: ‘I get your point Kylie but all of these brands are extremely credible in the make up industry. You literally only came out with a little bit of brushes before and now you wanna drop this? Uh- uh doesn’t work that way.’
Some Kylie fans seemed delighted that the beauty guru was so open to feedback.
One fan gushed: ‘Thanks for listening to your fans feedback. Really shows that you’re truly invested in not only your brand, but your customers as well. Much love.’
Meanwhile, Kylie has been busy with her new Kylie Truck-which is a vehicle that sells Kylie cosmetics and merchandise.
The 20-year-old’s branded vehicle will make an appearance at the Saks Fifth Avenue in Beverly Hills on Sunday.
The showstopping truck has been painted pink and silver in Kylie’s signature Kylie Cosmetics drip motif.