A £20m payday for White Company duo despite fall in profit

By ANNE ASHWORTH

Updated: 21:50 BST, 3 May 2025

The White Company has paid a £20 million dividend to a firm controlled by its boss Chrissie Rucker and her husband Nick Wheeler, despite a fall in profits.

The latest interim dividend at the upmarket homeware retailer was £5 million up on the year before, according to accounts for the 12 months to August 2024.

But profit after tax fell from £25.7 million to £14.8 million.

The dividend was paid to a firm named Bectin, which Rucker, 56, and Wheeler, 60, the founder of high-end shirt maker Charles Tyrwhitt, jointly own.

In the money: Chrissie Rucker and her husband Nick Wheeler

The White Company struggled with logistics that year after the opening of a distribution centre.

Those problems have now been resolved and in April 2024 former John Lewis boss Paula Nickolds was appointed to run the firm, which has 74 shops. Sales for the year were £302 million, up on £289 million the year before.

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A £20m payday for White Company duo despite fall in profit

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