A look inside the week’s coolest beauty launch parties

When it comes to style, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a fashionable passerby.

As fashion editors, we’re moved by all of the above, and then some. We’re exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we attend VIP events; we’re tapped into brands with chic-yet-cheap offerings and we shop — a lot.

To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. We hope this Friday series will serve as a buying guide and point of inspiration for all.

This week’s edition gives an inside look to the coolest beauty launch parties.

An interactive funhouse for picture taking 

On Thursday, November 10th SHEGLAM hosted a kickoff party to celebrate its first-ever shoppable pop-up in Los Angeles on Melrose Avenue in West Hollywood.

Notable guests and influencers in attendance included Stassie Karanikolaou, Chantel Jeffries and Ashley Tisdale, who hours before was announced star and executive producer of ‘Brutally Honest’ on CBS.

Because what beauty junkie doesn’t want to take a selfie? The lobby of the three-floor venue boasted an artistic display of oversize pink trunks stacked so high they almost touched the ceiling.

Chantel Jeffries, 30, smiled and posed for the camera in a pink metallic form fitting dress as she hit the carpet

Joining Chantel was Kylie Jenner’s BFF Stassie, 25, who paired blue jeans with a black bodysuit and a black duster coat.

Ashley looked like a modern-day boss in a tailored black blazer and short shorts to attend the TikTok famous beauty brand’s event.

With her light brown hair worn in a trendy center part, the 37-year-old actress accessorized her ensemble with a Louis Vuitton crossbody bag and knee-high boots. 

Chantel Jeffries, 30, smiled and posed for the camera in a pink metallic form fitting dress as she hit the carpet.

The popular DJ and YouTube personality’s sweet look was made complete with a micro purse and pig-tails.

Joining Chantel was Kylie Jenner’s BFF Stassie, 25, who paired blue jeans with a black bodysuit and a black duster coat.

Guests got a first look at new product launches and enjoyed interactive installations, before heading to the roof where cocktails and light-bites were served, alongside music by DJ Amrit.

The pop-up is open to the public through November 20th.

The pop-up is open yo the public through November 20th

Ashley looked like a modern-day boss babe in a tailored black blazer and short shorts to attend the TikTok famous beauty brand’s event, while DJ Amrit had everyone green with envy in her matching pantsuit 

Guests got a first look at new product launches and enjoyed interactive installations, before heading to the roof where cocktails and light-bites were served

A high-end soiree at a famous venue 

Over two years after shutting its doors, Barneys New York has returned with beauty. To celebrate the luxury beauty & wellness collection none of us knew we needed, an elegant party was thrown on Tuesday, November 8th

Over two years after shutting its doors, Barneys New York has returned with beauty.

To celebrate the luxury beauty & wellness collection none of us knew we needed, an elegant party was thrown on Tuesday, November 8th.

The VIP event was held at the James Goldstein residence, a property with a star studded history.

Featured in ‘The Big Lebowski’, the space-age home was designed by American architect John Lautner, and located in the Beverly Crest neighborhood in Los Angeles, California and 

The evening started with a private showcase presentation followed by live music, cocktails and special performances.

The evening started with a private showcase presentation followed by live music, cocktails and a special performances by Tanerelle

Camila Morrone was showing ex Leonardo DiCaprio exactly what’s he’s missing in a black ankle-length dress and strappy stiletto sandals

Model and Lil Uzi Vert’s ex, Brittany Byrd, looked undeniably cool in a black look made up of a patent puffer jacket and a long skirt

Model Eugenia Washington glowed in a cotton V-neck dress, topped by a leather motorcycle jacket

In true Hollywood fashion, attendees like Camila Morrone were dressed to impress with black being the most popular color of the evening.

The 25-year-old stunner was showing ex Leonardo DiCaprio exactly what’s he’s missing in an ankle-length dress featuring a daring back cut-out, and strappy stiletto sandals.

Model and Lil Uzi Vert’s ex, Brittany Byrd, looked undeniably cool in a black look made up of a patent puffer jacket and a long skirt.

Model Eugenia Washington glowed in a cotton V-neck dress, topped by a leather motorcycle jacket. 

TikTok creator Everett Williams, rapper Brooke Candy and rising pop recording artist Ashlee Keating, also pulled out all the fashion stops. The exclusive launch event featured a private showcase presentation and performances by Tanerelle. 

The Barneys New York Beauty line debuted with a variety of products in the categories of skincare, fragrance, hair care, body care and cosmetics, among other items

The VIP event was held at the James Goldstein residence, a property with a star studded history. Guests enjoyed stunning cheese platters as the mingled

Fun theme: A disco party 

To celebrate the launch of their first ever influencer product collaboration with Meredith Duxbury, KISS threw a groovy party at the W Hollywood

To celebrate the launch of their first ever influencer product collaboration with Meredith Duxbury, KISS threw a groovy party at the W Hollywood.

The beauty content creator is regularly sharing bold beauty looks with her 1.1 million Instagram followers, so it comes as no surprise that the KISS x MEREDITH DUXBURY Limited Edition Holiday Lashes line aims to unleash the wearers inner disco queen.

VIP guests of the disco themed event enjoyed onsite lash applications, gorgeous views and yummy cocktails, garnished with disco ball stirrers, of course!

VIP guests of the disco themed event enjoyed onsite lash applications, gorgeous views and yummy cocktails, garnished with disco ball stirrers, of course!