By ESTHER MARSHALL

Published: 00:52 BST, 20 May 2025 | Updated: 00:52 BST, 20 May 2025

A UK seaside town that’s beloved by British holidaymakers is at risk of vanishing entirely into the sea.

Happisburgh, on the coast of Norfolk, has lost over 250m of coastline since the 1990s and experts say it could disappear completely by 2050. 

Dr Ian Richards, a climate analyst and expert in UK coastal erosion, says: ‘What’s happening in places like Happisburgh isn’t just a prediction – it’s a process that’s already underway. 

‘Homes have collapsed, roads have disappeared and the cliff line is retreating faster than anyone expected.’   

Some of Happisburgh’s residents have had to abandon their homes due to the cliffs crumbling beneath them. 

The cliffs in the area are made of boulder clay which means they tend to slump when wet, increasing the risk of erosion. 

Despite the risks, the village remains a popular holiday destination with thousands visiting every year. 

Maria Jennings, a local B&B owner, says: ‘We know the risks, but we also know the beauty. People come here to relax, enjoy the beach and walk the coast. 

Happisburgh, on the coast of Norfolk, has lost over 250m of coastline since the 1990s

Happisburgh, on the coast of Norfolk, has lost over 250m of coastline since the 1990s

Some of Happisburgh's residents have had to abandon their homes due to the cliffs crumbling beneath them

Some of Happisburgh’s residents have had to abandon their homes due to the cliffs crumbling beneath them

‘Most understand the situation – they just want to enjoy it while they still can.’ 

And Emma Cartwright, a 41-year-old tourist from Birmingham, adds: ‘We come every summer. It’s beautiful and quiet – like stepping back in time. 

‘You’re aware of the erosion but that makes you appreciate it more. We treat every trip like it might be the last.’ 

Travel experts at Ski Vertigo say: ‘It’s fascinating how places like Happisburgh still draw visitors despite the risk. 

‘People want to experience authentic, less-commercialised spots before they potentially disappear.’ 

In some areas of Norfolk, the rate of erosion has reached over four metres per year. More than 200 villages and town in east England are thought to be at risk. 

Dr Richards explains: ‘Sea defences were built decades ago for a very different climate. 

‘Now, they’re no match for the pressure we’re seeing year after year.

In some areas of Norfolk, the rate of erosion has reached over four metres per year. More than 200 villages and town in east England are thought to be at risk

In some areas of Norfolk, the rate of erosion has reached over four metres per year. More than 200 villages and town in east England are thought to be at risk

‘Places like Happisburgh are part of our cultural heritage. We should visit, support the community, and learn from it – because once it’s gone, it’s gone.’ 

It comes after the expert team at Hoseasons holiday homes revealed the UK’s best destination dupes – including a seaside that’ll make you feel like you’re in Australia.

The experts said: ‘We all have those bucket list destinations that we hope to finally visit someday, whether it’s to experience a new culture, take in the natural wonders or even just relax on the beach. 

‘Unfortunately, it can take some time before we’re able to jet off to these locales, but sometimes you’re able to get a taste of them, without even leaving the country.’  

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A popular UK seaside town beloved by British holidaymakers may vanish entirely by 2050

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