While you might think Australians are more sun savvy than ever before, it would seem that this is not quite the case.
In fact, new research from Neutrogena revealed on Tuesday that 78 per cent of the population do not wear a primary sunscreen every day, and 72 per cent believe they don’t need to.
With this in mind, the leading skincare brand have launched a UV-activated clothing prototype – designed to tell you when you’re getting burnt.
Leading skincare brand, Neutrogena, have launched a clothing prototype by way of a dress – the dress changes colour when it’s exposed to UV rays (pictured left: inactivated and right: activated)
Marrying sun awareness with fashion, the prototype aims encourage women to apply sunscreen, not just on a sunny day – Neutrogena teamed up with Erin Holland for the range
So how does it work?
Marrying sun awareness with fashion, the prototype white dress and shorts are embroidered with UV-activated thread that changes colour when exposed to UV rays.
The ‘Skinnovation Collection’ aims to demonstrate the small or incidental moments when consumers may be exposed to UV rays, illustrating why it’s so important to wear sunscreen daily – regardless of whether the sun’s out or not.
‘People often think they’ll only be exposed to UV when they’re outside in the direct sun,’ Neutrogena’s regulatory affairs manager, Nadine Saraceno, explained.
‘The collections shows us otherwise. UV is prevalent every day, all year round and in places we may not expect.
‘One of the best things women can do to protect their skin from sun damage and for anti-ageing is to use a sunscreen, meaning we should incorporate sunscreen into our daily routine.’
In spite of this, daily sunscreen is still not a reality for many.
New research from Neutrogena found 78 per cent of Australians do not wear a primary sunscreen everyday – 72 per cent don’t think they need it (stock image)
‘UV is prevalent every day, all year round and in places we may not expect,’ a spokesperson from Neutrogena explained (the range pictured while inactivated)
The new collection has been launched with the support and modelling credentials of Former Miss World Australia, Erin Holland, who is a passionate advocate of daily sunscreen:
‘Wearing the Neutrogena Skinnovation Collection showed me that UV rays are not just in direct sunlight, but in places we don’t expect,’ Erin said.
‘I have seen firsthand just how sun exposure can damage our skin, so I know how important it is to adopt a daily sun care routine, not just in summer but all year round.’
‘Wearing the Neutrogena Skinnovation Collection showed me that UV rays are not just in direct sunlight, but in places we don’t expect,’ model and ambassador, Erin Holland (pictured), said
While it is not yet available in shops for customers, depending on its success, the ‘Skinnovation’ range might be rolled out to shops and online.
The aim of it is to encourage Aussies to wear sunscreen everyday – and know that the UV can be high even when it’s cloudy.
For more information, please visit the Neutrogena site here.