The Rooneys are being lined up as the next celebrity family to star in a fly-on-the-wall TV series, The Mail on Sunday can reveal.
Bosses at rival streaming giants Disney and Amazon are in a bidding war to sign former England star Wayne and his wife Coleen for a warts-and-all reality programme following their lives inside their £20 million super-mansion.
Industry sources say the Rooney camp have been discussing an ‘at-home-with’ project to follow 38-year-old Coleen’s current stint on ITV’s I’m A Celebrity.
They will join an illustrious list of families to invite cameras into their homes, following the Osbournes, the Kardashians and – from tomorrow – the Rees-Moggs. One insider said: ‘Wayne and Coleen are keen on the idea. It would give them the opportunity to show fans how they live their lives.
‘They are fascinating and, as you can imagine, it’s all a bit of a madhouse round at the Rooneys. But they are really well liked and they look like they are a right laugh.
‘It is an idea which has been floating around for a little while, but now the kids are older and Coleen wants her own projects it feels like the right time. It will be huge, and bosses at both Amazon and Disney want to get their hands on it.’
It is likely the deal would run into several million pounds as both streamers are keenly aware of the viewing public’s appetite for the inside track on footballers’ home lives.
The Beckhams documentary was the most-watched show on Netflix in the UK last year, and has racked up well over 200 million hours of viewing time globally.
The Rooneys are being lined up as the next celebrity family to star in a fly-on-the-wall TV series
Coleen Rooney appears in a trailer for a biopic about her husband, footballer Wayne Rooney
Wayne Rooney appears in a trailer for a upcoming Amazon Prime Video biopic, titled Rooney
Wayne and Coleen’s four sons, Kai, 14, Kit, 11, Klay, eight, and Cass, six, would also appear on the show.
The couple regularly post pictures of them on Instagram and last week the youngsters all made videos to pay tribute to their mum as she competes to be crowned Queen of the Jungle.
Both Wayne, who has been manager of Plymouth Argyle since May, and Coleen have made documentaries about their lives in the past.
In 2022, the former England striker made a feature-length programme, called Rooney, for Amazon, giving fans an unprecedented insight into his life.
And Coleen made a three-part series about her court battle with Rebekah Vardy, called Coleen Rooney: The Real Wagatha Story, which aired on Disney last year.
Both were deemed to be huge successes for the streamers. Coleen also hosted her own reality show, Coleen’s Real Women, on ITV2 in 2008, but she gave up her television career to be a stay-at-home mum when she gave birth to Kai in 2010.
Keeping Up With The Kardashians catapulted Kim Kardashian and her four sisters to global fame when it launched on America’s E! channel in 2007. By the time the show ended in 2021, it was estimated to have made them £2 billion.
Meet The Rees-Moggs starts on Discovery+ tomorrow, with patriarch Jacob, the former MP, saying: ‘I think this will be a different kettle of fish to the Kardashians.’
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