Aldi admits shrinking the size of its chocolate – but charging customers the same
- Aldi has shrunk the size of the Moser Roth chocolate block without reducing cost
- An Australian mother noticed the store were selling smaller blocks at same price
- The supermarket admitted they are charging the same due to ‘cost pressures’
Supermarket chain Aldi has admitted to shrinking the size of its white chocolate – but is still charging customers the same price.
An Australian mother noticed her local store was selling smaller blocks from the Moser Roth range without dropping the price.
The woman shared her disappointment on Facebook, explaining that she purchased the new white chocolate block which contains 150g and four bars, for the same price as the old product, which used to be 187g and contain five bars.
Supermarket chain Aldi has admitted to shrinking the size of its Moser Roth white chocolate block (pictured) but still charging customers the same price
‘Has anyone else noticed [Aldi store] 20 per cent less for the same price?’ she wrote.
Many other Facebook users informed the woman they had also been noticing similar changes.
One person said: ‘Cadbury have been doing this for years too. You’re more likely to notice a cost change so they change the weight instead.’
An Australian mother noticed the store were selling smaller blocks from the Moser Roth range without dropping the price and shared her disappointment to Facebook
An ALDI Australia spokesman told Daily Mail Australia the sizes of the chocolate block have reduced due to ‘cost pressures.’
‘While we make every effort to keep our prices low, product specifications can change over time for a number of reasons,’ the spokesperson said.
‘In this instance, the chocolate block has changed to a slightly smaller size due to cost pressures on cocoa and the devaluation of the Australian Dollar against the Euro.’