Aldi unveils its lowest-priced Thanksgiving meal in five years

Aldi is releasing its lowest-priced Thanksgiving meal in five years – coming in at less than $5 per person. The budget supermarket is undercutting major rivals with the meal deal, which costs more than $2 less per person than Walmart ‘s similar offering.

Aldi said its meal marks ‘the return of pre-inflation prices,’ providing a full meal for 10 people for less than $47 – or $4.70 each. Walmart’s comes in at $7 each.Inflation-weary and cash-strapped Americans are increasingly searching for cheaper groceries , as major retailers battle it out to provide the best value.

‘With reports showing grocery prices are up 50 percent across the industry on hundreds of items compared to 2019, shoppers will get welcome relief at Aldi on their favorite Thanksgiving fixings,’ Aldi said in a statement . ‘The meal delivers on the traditional, crowd-pleasing favorites that guests crave without the sales, coupons, minimum purchase requirements, loyalty cards and other hoops required to save at traditional grocers,’ Aldi said.

The meal includes all the Thanksgiving fixings, including a Butterball turkey with spices, gravy, rolls, mac & cheese and stuffing. Customers will also get the ingredients for cranberry sauce, mashed potatoes, sweet potato casserole, green bean casserole and pumpkin pie. Walmart’s deal, meanwhile, serves up to eight people for less than $7 per person , and includes everything from turkey and trimmings to dessert.

‘Every day at Aldi, we are focused on finding ways to deliver the lowest possible prices for our customers – and this Thanksgiving is no different,’ said Jason Hart, Aldi’s CEO. ‘With 25 percent of U.S households now shopping Aldi, we know grocery prices are still top of mind for customers.’ The low-price grocery chain, which is headquartered in Germany, has been quickly expanding across the US – as customers have been reeling from years of inflated food prices.

Aldi is now the fastest growing grocery chain in the US. It is known by fans for its cheap prices on its own-brand food and drinks – and also its ‘aisle of shame’ . The aisle that runs down the middle of stores has gained its colloquial name and reputation because shoppers tend to spot great deals and lose all self-control by indulging in some impulse purchases. Earlier this year, Aldi announced plans to open 800 new stores nationwide in a $9 billion expansion plan as it looks to keep growing.

The deal war between Aldi and Walmart comes after economists forecast that consumers would get mixed relief when it comes to food prices this Thanksgiving. According to Wells Fargo, which released its annual report on the costs of holiday dinner favorites, shoppers can expect to pay 16 percent less for their Thanksgiving turkey this year. And prices for turkey could fall even lower if retailers decide to pass on more of their savings to shoppers, the report said, as stores vie for consumer dollars.

It is not all good news, however, as the price of ham is at an all-time high – up 5.2 percent from last year. Canned green beans, canned pumpkin and russet potatoes are also more expensive this year, according to Wells Fargo.

‘Despite food-at-home inflation slowing to 2.4 percent since last October, this year’s celebration will not be less expensive,’ the report read. ‘That’s because there are record price spreads between the wholesale price supermarkets pay versus the retail prices consumers pay – and the difference is impacting some of the most popular holiday dishes, including turkey and ham.’

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