Allen’s announces a huge change to the iconic Snakes Alive lollies

Allen’s have launched a brand new range of their popular lollie snakes – with the latest addition including berry flavours only.

The new lollie bag has four flavours – strawberry, blackberry and two brand new flavours – raspberry and blueberry. 

‘We know berry is a favourite flavour among Allen’s fans – it’s our #1 selling lolly and the berry ones are always the first to go in our household,’ Nestlé Marketing Manager of Lollies Sapphira Nolan said.

‘That’s why we are excited to launch a twist on our much-loved classic, Snakes Alive, by launching an all-berry version!’

The Allen’s Berry Snakes Alive range is now available in a 200g pack from $4.00 from Coles and independent convenience retailers.

Allen’s decided on the new range after asking fans to vote for their favourite flavours in a poll posted in February.

The results showed that out of 300 voters, 64 per cent favoured the red and purple berry flavours the most. 

More to come 

Traditional Snakes Alive lollie bags contain zesty lemon, luscious strawberry, juicy blackberry, tasty pineapple and sweet apricot flavours