Iconic Australian beauty brand Alya Skin launched its ninth product in the form of a marine collagen sleep mask just 48 hours ago – and 13,000 units have already been sold.
The company, which was founded by best friends Manny Barbas and James Hachem, teased fans with the new product release on its Instagram, promising plumper skin, intense hydration and a strengthened skin barrier after using the product.
The mask, which retails for $49.95 on the website and in stores like Chemist Warehouse and Priceline, is filled with red algae, strawberry gum, finger lime, mountain pepperberry and marine collagen.
‘It is a luxurious overnight treatment that delivers bouncy and bright skin the very next morning,’ the website read.
The company, which was founded by best friends Manny Barbas and James Hachem, teased fans with the new product release on its Instagram, promising plumper skin, intense hydration and a strengthened skin barrier after using the product
‘This pillow-proof formula strengthens the skin’s precious moisture barrier, promotes anti-aging, and energises dull skin.’
Alya Skin’s loyal fanbase are excited to give the pretty pink mask a try, with those who are yet to purchase it commenting online: ‘I’ve got to have this’.
‘So excited it’s going to be a self b’day present,’ one woman said.
‘Can’t wait to to use it… so far the whole skincare range works really well on my skin,’ said another.
Alya Skin’s loyal fanbase are excited to give the pretty pink mask a try, with those who are yet to purchase it commenting online: ‘I’ve got to have this’
Manny Barbas and James Hachem came up with the idea for Alya Skin’s signature Australian pink clay mask ($49.99) in 2018 after noticing a gap in the market for a face mask that didn’t dry out the skin.
‘Most masks we tried left our skin feeling dry and irritated afterwards – we both suffer from sensitive skin,’ Mr Barbas, from Victoria, told FEMAIL.
‘We then came up with the idea to make a pink clay mask that was rose scented and was suitable for all skin types.’
Manny Barbas (right) and James Hachem (left) came up with the idea for Alya Skin’s signature Australian pink clay mask after noticing a gap in the market for a mask that didn’t dry out your skin
So they decided to make their own rose-scented version that was suitable for all skin types (pictured), launching it to the public in early 2018
While the pink packaging is primarily targeted at women, that hasn’t stopped men applying it as part of their weekly routine too.
‘We used the clay mask to catapult our growth in the market and then built products around it to develop a skincare brand that is now one of the fastest growing brands in Australia,’ he said.
While the pink packaging is primarily targeted at women that hasn’t stopped boyfriends applying it as part of their weekly routine (a transformation pictured)
As part of their popular ‘complete skincare bundle’ ($104.99, currently 30 per cent off) customers can get the entire range – including the mask, a native berry moisturiser, the pomegranate exfoliator scrub and the micellar cleanser
How does the Alya Skin mask work?
Kaolin clay, which is included in the mask, removes toxins and pollutants from your skin. It helps to remove pigmentation clusters from your skin’s surface, as well as stimulate the regeneration of skin cells.
The mask reduces skin inflammation and assists in removing eczema and acne. It contains antioxidants that tighten your pores and give you overall smooth skin.
Vitamin E inside the mask speeds up the healing of pimples.
Alya Skin claims that the mask will last two months if you’re using it three to four times a week, applied with your fingers over the entire face.
It can be washed off with the pink bamboo towel included in the box.
‘We sell a product every 22 seconds around the globe, selling to more than 60 countries globally,’ Mr Barbas said.
Six months after launching the brand they started to see it take off and now the pair are growing their business at an average of 75 per cent per year.
Alya Skin was awarded Best in Beauty by Beauty Heaven New Zealand in 2019, cementing its status as a force to be reckoned with, but the individual customer reviews are just as positive.
‘I have tried most of Alya Skin’s skincare products and they work really well on my skin… I love the clay mask in particular. They are a bit pricey but to be honest they are worth it so I don’t mind paying extra for good skincare products,’ one woman said.
‘Impressed is an understatement. I never leave reviews but these products are worth the hype,’ said another.
Alya Skin was awarded Best in Beauty by Beauty Heaven New Zealand in 2019, cementing its status as a force to be reckoned with
These comments only spur Mr Barbas and Mr Hachem to work harder on Alya Skin, and they have two new products to add to the bundle by the end of the year (a transformation pictured)
A third added: ‘Alya Skin products are now my new daily skin care routine, I love how clean and fresh they make my skin feel’.
‘We care about our customers and our community. We focus not only on the products we produce but the entire experience when you purchase from us,’ Manny said.
‘It is important to focus on all aspects of the business in terms of customer care, product quality and packaging. We also have amazing products that truly do work.’
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