APPLE
The firm’s new 64GB iPhone X costs $999 in the US, which works out at £750 at the current exchange rate – almost £250 less than the official UK price of £999
Fans reacted furiously after it was reported this week that the tech giant’s 64GB iPhone X costs $999 in the US, which works out at £750 at the current exchange rate – almost £250 less than the official UK price of £999.
It’s not just the iPhone X that British customers are paying more for than American consumers. The new iPhone 8 and iPhone 8 Plus also have pound-for-dollar prices, meaning UK customers will be forced to pay more than people in the US.
VITAMIX
Vitamix sells the Professional Series 750 model in the UK and the US in three colours including stainless steel (left) and black (right) but the price varies wildly. It costs £650 in the UK but $599.95 in the US which works out at £449 at the current exchange rate
It’s not just Apple that charge British customers more than Americans. Vitamix, the blender company, charges UK customers £650 for its Professional Series 750 appliance.
However US customers can buy the exact same device for $599.95 – which works out at £449 at the current exchange rate. It means British customers are paying £201 more than Americans for the same machine.
LEVI JEANS
Can you spot the difference? These women are both wearing versions of Levi’s 501 jeans for women, but the UK pair (left) costs £110, while the US product (right) costs $64.50 in the US – which works out as £48.81 at the current exchange rate
Levi is the most recognisable jeans brand in the world, so it’s no wonder they sell well around the globe. But British customers are paying a premium to buy a pair of the brand’s trousers on UK soil.
In the UK, a pair of women’s 501 Original jeans costs a whopping £110. But a strikingly similar pair also from the 501 range only costs $64.50 in the US – which works out as £48.81 at the current exchange rate.
That means British jeans buyers are paying £61.19 more than Americans for a similar item.
Levi’s has said while the two pairs of 501 jeans look ‘very similar’, they are actually ‘quite different products’.
MARC JACOBS
The renowned American designer in fact charges British customers more than his compatriots.
The brand’s The Editor Shoulder Bag costs £480 in the UK, but $495.00 in the US.
At the current exchange rate, that means the bag works out at just £374.47 for UK customers if bought in the US – a saving of £105.53.
MAC
You can buy this eyeshadow palette abroad or on British soil – but it will cost you £2.11 more if you buy it in the UK
It’s slightly cheaper to buy your make-up in America too. Mac’s Power Hungry eyeshadow palette costs $39.50, with VAT, which works out at £29.89 at the current exchange rate.
Meanwhile the exact same palette costs British customers £32 – meaning that the UK version costs £2.11 more.
FITBIT
Fitbits, the wearable tech, are all the rage for those who want to keep track of their fitness goals.
But it’s cheaper for UK customers to buy them abroad if they can than on British soil.
In the US, a new Fitbit Alta HR costs $149.95, while in the UK, the device costs £129.99.
The current exchange rate converts the US price tag (which includes VAT) to £113.14 so you would save £16.55 buying it in the US.