Apple has released its Christmas advert for 2017, which shows a couple meeting on a snow-dusted street and dancing together until the morning.
Sway, which will compete with the likes of M&S and John Lewis, is based around two New York dancers called Christopher Grant and Lauren Yatango-Grant, who are married in real life.
Lauren walks along the street listening to Sam Smith’s song Palace on her iPhone X before dancing on the street, pirouetting around other pedestrians before bumping into Christopher.
Sway, which will compete with the likes of M&S and John Lewis, is based around two New York dancers called Christopher Grant and Lauren Yatango-Grant, who are married in real life
Lauren walks along the street listening to Sam Smith’s song Palace on her iPhone X before dancing on the street, pirouetting around other pedestrians before bumping into Christopher
She then removes one of her Apple AirPod headphones and puts it into Christopher’s ear, and the couple dance together under a spotlight as the snow continues to fall.
After dancing together across bridges and rooftops, and over car roofs, the couple come together for a kiss, after which the scene switches back to reality and they part.
But eagle-eyed viewers might spot something unusual in the final scene – as one of the earphone disappears from Christopher’s ear from one scene to another, despite Lauren still wearing hers.
Christopher is also standing in the same location as when he had the earphone in, so there appears to be no obvious reason why it should have been removed.
But eagle-eyed viewers might spot something unusual in the final scene – one of the earphone disappears from Christopher’s ear from one scene to another. This shows Christopher with the earphone in
Christopher is also standing in the same location as when he had the earphone in one ear, so there appears to be no obvious reasons why it should have been removed, although some viewers believe this is because the scene has switched back to reality
Some viewers suggested that the dancing scenes after the spotlight turns on is meant to resemble a dream, and that after the footage switches back to reality – hence no earphone for Christopher.
However, others remained confused, saying that as she originally hands him the earphone before the ‘dream’ sequence, it should still be there.
The advert aired in the U.S on Thursday 23 November, which is Thanksgiving, and will arrive on British television on November 25.
It will have to compete with rival adverts produced by retailers including John Lewis and M&S.