- Pre-orders for the iPhone 15 officially opened at 13:00 BST (05:00 PT)
- By 13:15, the Apple Store had crashed, likely as it was inundated with orders
The Apple Store crashed this afternoon as savvy shoppers raced to pre-order the new iPhone 15.
Pre-orders for the new flagship officially opened at 13:00 BST (05:00 PT), after the new smartphone was unveiled earlier this week.
However, by 13:15 BST, the Apple Store had crashed, likely as it was inundated with orders.
A message on the website reads: ‘Almost there. Just a few finishing touches and the Apple Store will be ready. See you soon.’
The Apple Store has crashed this afternoon as savvy shoppers raced to pre-order the new iPhone 15
Angry customers took to X (formerly known as Twitter) to vent their frustration.
One user, Matt Wallace, wrote: ‘Apple is the largest company in the world and they can’t even get their website up for the planned iPhone 15 launch time!’
Another shared a screenshot of an error message accompanied with the post: ‘Me: take my money! Apple: No!’
User Kyle Thayer wrote: ‘That iPhone preorder was pretty awful. Apple Store app crashed multiple times, and lost my preorder.
‘Pulled out the laptop and still couldn’t get the job done for like 15 minutes.’
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Read more at DailyMail.co.uk