Apple is preparing to unveil its most high-tech phone to date – and with a price tag to match.
The £1,000 iPhone X will be revealed alongside the iPhone 8 and the iPhone 8 Plus at the tech giant’s annual product event tomorrow.
The main new features are expected to be facial recognition, which will allow users to unlock their phones simply by looking at their screens, and wireless charging.
It is also expected to have an edge-to-edge high-definition screen covering the entire front of the phone.
Apple boss Tim Cook is launching three phones at once in a bid to win back customers – the 8, 8 Plus and X
Rumours also suggest the new model will have augmented reality technology which enables owners to see and interact with ‘virtual’ objects through its cameras.
But the grand leap forward will come at a price – rumoured to be around £1,000 in the UK.
The iPhone X – using the Roman numeral for ten in reference to the tenth anniversary since the original iPhone’s release – is hoped to be a game changer for the company, which suffered a setback with the iPhone 7.
It struggled to shift the iPhone 7, launched last year, as customers chose not to upgrade but to hold on to older models for longer.
The phone was also criticised for its lack of significant improvements on the iPhone 6 and the removal of the headphone jack.
Apple has so far reported sales of 170 million iPhones in the first three quarters of 2017, compared to 211.9 million in all of 2016.
The company has reported sales of 170 million iPhones in 2017, compared to 211.9 million in 2016
Last year’s figure equates to selling 580,547 handsets a day.
It was previously speculated that Apple would instead launch an iPhone 7S and 7S Plus – but now it appears Apple boss Tim Cook is launching three phones at once in a bid to win back customers.
The 8 and 8 Plus, which will most likely go on sale a week after their official unveiling, are expected to cost around £599 and £719 respectively.
It marks the second time in three months that Apple secrets have been shared by staff.
In June it was revealed that the firm had hired former US security agency employees to catch leakers.