Ariana Madix was in high spirits while enjoying a girls’ day out in West Hollywood on Sunday.
The 37-year-old Vanderpump Rules vet – who was recently spotted during an outdoor photo shoot – flashed a huge smile while out to lunch at Barney’s Beanery with her castmate and business partner Katie Maloney and former co-star Dayna Kathan.
The Florida native wore a black Celsius fitness drink sweatsuit, pulled her frosty blonde locks into a fuss-free topknot bun and wore small hoop earrings.
She shielded her eyes in a pair of slightly oversized, round, glamorous black sunglasses.
It comes as she’s set to earn more than $1 million in endorsement deals, paid appearances, and more in the aftermath of her public split from longtime boyfriend Tom Sandoval.
Laughing all the way to the bank: Ariana Madix was seen with a big smile on her face as she stepped out with friends in West Hollywood on Sunday
Girl gang: Ariana was joined by her Vanderpump Rules pal Katie Maloney and former co-star Dayna Kathan
Keeping it casual: The Vanderpump Rules star wore a black sweatsuit for the outing
Ariana, who was betrayed and humiliated by Tom and costar Raquel Leviss when their affair came to light earlier this year, seemed carefree while out and about.
The former barmaid has wasted no time using the affair to build her personal brand and increase her bank balance.
In addition to endorsement deals and six-figure merchandise sales, Ariana has TV offers, a movie role, public appearances, and an invitation to the White House.
In one outrageous move, she was even paid to stage paparazzi photos to promote a finance company.
Daily Mail reached out to branding experts and PR gurus in the influencer and reality TV space, who estimated that the savvy starlet could potentially walk away with well over $1million by the end of the year thanks to her split from Tom.
‘Ariana is hot in the news and everyone wants to see her do good,’ said Gina Rodriquez, whose PR and production company Gitoni works with reality stars including Mama June, Scott Disick, and Nene Leakes.
‘Typically, a cheating scandal can generate quite a bit of income, especially if you’re not the cheater,’ she continued, adding that Ariana is probably doing ‘very well’ thanks to the increased media exposure and public support the affair has generated.
Ariana has already gained an extra 500,000 followers on Instagram in the last two months, and brands are now beating down the her door with offers for the star to sell everything from vibrators to fried chicken.
Embrace: Ariana shared a hug with a friend after dining at Barney’s Beanery in LA’s Weho neighborhood
Her first post-Scandoval deal was an Instagram giveaway with sex toy company Bellesa Boutique, which could have netted her a cool $25,000.
From there, the bankable beauty landed more social media sponsorship deals with Uber Eats and Joyburst, which may have earned her at least $20,000 each.
A deal with Bloomingdales, which saw Ariana treated to a sponsored shopping spree in the department store, is estimated at around $25,000 on top of another $10,000 in free designer clothes.
According to Diana Abousleiman, who is the director of the brand development and marketing firm DABC Limited, Ariana’s fees for sponsored posts would have skyrocketed following Tom’s affair.
‘Ariana’s Instagram fee before the scandal was probably between $10,000-$20,000 a post,’ Diana told Daily Mail.
‘Now that she is in the spotlight and really has the public’s support, her engagement and influence have gone up, as will her fees and other potentially more lucrative opportunities.’
Collecting cash: Her first post-Scandoval deal was an Instagram giveaway with sex toy company Bellesa Boutique, which could have netted her a cool $25,000
Ad! The bankable beauty landed more social media sponsorship deals with Uber Eats and Joyburst, which may have earned her at least $20,000 each
Ariana is estimated to have earned some serious cash for her commercials with BIC razors and an Uber One ad she filmed alongside Vanderpump Rules co-stars Lala Kent and Scheana Shay.
Since each commercial was professionally filmed and referenced her cheating scandal, Diana believes that they may have earned Madix around $50,000 a piece.
But one of her biggest pay cheques most likely came from her deal with SoFi, which was so elaborate that the blonde staged photos of herself ‘moving out’ of her shared home with Tom while donning a very unsubtle SoFi sweatshirt.
After pretending to leave the Valley Village home – which she and Tom paid $2.075million for back in 2019 – Ariana revealed it was just a sponcon deal for the finance company.
$CANDOVAL! Inside Ariana Madix’s massive payday
Instagram ads – $25,000 per photo post
BIC Razors and Uber One commercials – $50,000 each
Bloomingdales shopping spree – $35,000
Public appearances – $50,000
SoFi commercial and staged photos – $100,000
Lifetime movie role – $65,000
Merchandise lines – $200,000
Dancing with the Stars – $125,000-$360,000
Vanderpump Rules salary – $500,000 per season
All figures are based on industry estimates and are not official