She’s a body positive activist and female entrepreneur advocate.
And Ashley Graham put both causes on center stage at the launch of her lingerie line in Las Vegas on Wednesday.
The 30-year-old darling of the plus-sized fashion world stunned in form fitting couture at Ashley Graham Lingerie Collection event at Macy’s.
Stunner: Ashley Graham, 30, dared to impress at the launch of her lingerie line in Las Vegas on Wednesday
The buxom beauty rocked a see-through black top that put her ample bosom on center stage.
A velvet green embroidered miniskirt showed off her gorgeous gams as she posed on the red carpet.
Her trademark brunette tresses were swept up in a messy bun as some loose tresses cascaded over her shoulders.
Throwing caution to the wind, the bombshell went virtually makeup free with a soft palette and touch of pink lip.
![Darling: The darling of the plus-sized fashion world stunned in form fitting couture at Ashley Graham Lingerie Collection event at Macys](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D3300300000578-5131239-image-m-76_1512017596296.jpg)
Darling: The darling of the plus-sized fashion world stunned in form fitting couture at Ashley Graham Lingerie Collection event at Macys
![Buxom: Daring to impress, the buxom beauty rocked a see-through black top that put her ample bosom on center stage](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D32D7400000578-5131239-image-a-78_1512017639436.jpg)
![Buxom: Daring to impress, the buxom beauty rocked a see-through black top that put her ample bosom on center stage](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D32D0300000578-5131239-image-m-77_1512017632605.jpg)
Buxom: The buxom beauty rocked a see-through black top that put her ample bosom on center stage
![Leggy: A velvet green embroidered miniskirt showed off her gorgeous gams as she posed on the red carpet](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D32D8000000578-5131239-image-m-79_1512017680681.jpg)
Leggy: A velvet green embroidered miniskirt showed off her gorgeous gams as she posed on the red carpet
![Say cheese! Ashley also playfully posed in the outift for her fans on Instagram](https://i.dailymail.co.uk/i/pix/2017/11/30/09/46D4912A00000578-5131239-image-m-38_1512034210753.jpg)
Say cheese! Ashley also playfully posed in the outift for her fans on Instagram
Ashley posed with a bevy of plus-sized models showing off her new collection.
The gracious fashion designer also posed with a plethora of fans at the famed department store.
Ashley’s outing comes after she revealed the key to her body confidence and global success: daily affirmations.
![Model: Her trademark brunette tresses were swept up in a messy bun as some loose tresses cascaded over her shoulders](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D331DA00000578-5131239-Model_Her_trademark_brunette_tresses_were_swept_up_in_a_messy_bu-m-81_1512017779765.jpg)
Model: Her trademark brunette tresses were swept up in a messy bun as some loose tresses cascaded over her shoulders
![Lip service: Throwing caution to the wind, the bombshell went virtually makeup free with a soft palette and touch of pink lip](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D331E700000578-5131239-image-m-80_1512017761780.jpg)
Lip service: Throwing caution to the wind, the bombshell went virtually makeup free with a soft palette and touch of pink lip
![Shout out: Ashley blew a kiss to her fans](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D2F3B400000578-5131239-image-a-63_1512017419796.jpg)
Shout out: Ashley blew a kiss to her fans
![Solo games: Ashley played rock, paper, scissors with herself](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D2F39400000578-5131239-image-m-82_1512017840981.jpg)
Solo games: Ashley played rock, paper, scissors with herself
The beauty explained on ITV’s Lorraine that she changed her life by telling herself everyday: ‘I am bold, I am brilliant, I am beautiful I can have and do whatever I want.’
The supermodel said she has made it her goal to teach youngsters the same and disclosed she has warned them seeking affirmation from social media is pointless because ‘your worth has to come from within’.
The America’s Next Top Model judge appeared on the morning TV show to discuss her role as a body positive activist and the upcoming launch of her new capsule denim collection with Marina Rinaldi which caters for US sizes six-24.
![Smile time: She flashed her pearly whites](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D2F3A800000578-5131239-image-a-68_1512017458037.jpg)
Smile time: She flashed her pearly whites
![Back to the future: Ashley answered a call from 1984 when the phone was made](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D2F3D800000578-5131239-image-a-86_1512017913787.jpg)
![Back to the future: Ashley answered a call from 1984 when the phone was made](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D2F3E000000578-5131239-image-m-85_1512017903113.jpg)
Back to the future: Ashley answered a call from 1984 when the phone was made
![Pose it: Ashley posed with a bevy of plus-sized models showing off her new collection](https://i.dailymail.co.uk/i/pix/2017/11/30/04/46D345EC00000578-5131239-image-m-87_1512017957716.jpg)
Pose it: Ashley posed with a bevy of plus-sized models showing off her new collection
![Gracious: She also posed with fans](https://i.dailymail.co.uk/i/pix/2017/12/02/05/46D33E8100000578-5131239-Gracious_She_also_posed_with_fans-a-90_1512193253567.jpg)
Gracious: She also posed with fans
![Security measures: Ashley stomped that department store floor](https://i.dailymail.co.uk/i/pix/2017/12/02/05/46D346CF00000578-5131239-Security_measures_Ashley_stomped_that_department_store_floor-a-91_1512193253610.jpg)
Security measures: Ashley stomped that department store floor
Meanwhile, the Sports Illustrated star frequently shares workout vids; last month she used social media to shut down the trolls who feel the need to attack her when she does.
‘Everytime I post a workout video I get comments like: “You’ll never be skinny so stop trying”, “You still need your fat to be a model”, and “why would you want to loose what made you famous?”
She then answered the accusers: ‘I workout to stay healthy, feel good, get rid of jet lag, clear my head, show big girls we can move like the rest of em, stay flexible & strong, have more energy.’
She concluded: ‘I don’t workout to loose (sic) weight or my curves, bc I love the skin I’m in…’
In 2016, Ashley made history when she became the first plus-size model to appear on the cover of the Sports Illustrated Swimsuit Issue.
![Girl did good: After a successful night at the event, Ashley jetted back to LA that evening](https://i.dailymail.co.uk/i/pix/2017/12/02/05/46D4FC6D00000578-5131239-Girl_did_good_After_a_successful_night_at_the_event_Ashley_jette-a-93_1512193253785.jpg)
Girl did good: After a successful night at the event, Ashley jetted back to LA that evening
![Casual chic: Ashley kept in her semi-sheer top for the flight, but swapped her skirt for comfortable high waisted leggings](https://i.dailymail.co.uk/i/pix/2017/12/02/05/46D4FCB100000578-5131239-Casual_chic_Ashley_kept_in_her_semi_sheer_top_for_the_flight_but-a-92_1512193253758.jpg)
![Casual chic: Ashley kept in her semi-sheer top for the flight, but swapped her skirt for comfortable high waisted leggings](https://i.dailymail.co.uk/i/pix/2017/12/02/05/46D4FC9900000578-5131239-Casual_chic_Ashley_kept_in_her_semi_sheer_top_for_the_flight_but-a-94_1512193253790.jpg)
Casual chic: Ashley kept in her semi-sheer top for the flight, but swapped her skirt for comfortable high waisted leggings
![Having a ball: The beauty could not stop giggling as she returned home, after launching her very own lingerie collection](https://i.dailymail.co.uk/i/pix/2017/12/02/05/46D4FD4500000578-5131239-Having_a_ball_The_beauty_could_not_stop_giggling_as_she_returned-a-95_1512193253814.jpg)
Having a ball: The beauty could not stop giggling as she returned home, after launching her very own lingerie collection
![Sports chic: She swapped her heels for black Adidas trainers and sported a matching Graf Lantz backpack](https://i.dailymail.co.uk/i/pix/2017/12/02/05/46D4FDAD00000578-5131239-Sports_chic_She_swapped_her_heels_for_black_Adidas_trainers_and_-a-96_1512193253919.jpg)
Sports chic: She swapped her heels for black Adidas trainers and sported a matching Graf Lantz backpack