Ashley James attends Heidi Klum’s launch with Lidl

She first found fame mingling with the socialites on the lavish SW postcodes in Made In Chelsea in 2012.

But Ashley James swapped her eye for expensive labels for Heidi Klum’s latest budget collection launch with supermarket Lidl in London on Friday – although the German supermodel opted to skip the event.

No stranger to flaunting her ample assets on Instagram, the former Made In Chelsea star went braless to best showcase her enviable cleavage in a scooped neckline of her velvet vest top.

She’s got style: Former MIC star Ashley James went braless and flaunted her enviable assets in velvet vest top worn with PVC cut offs at Heidi Klum’s fashion collection launch with BUDGET supermarket Lidl

Drawing attention to her slim physique, the London-based DJ paraded her figure in PVC trousers that featured a pleated waistline and shoelace style belt.

The former reality star wore a baker boy and she let her icy locks spill out from under the accessory in voluminous corkscrew curls, accentuated by her extensions.

Showing off her eye for beauty, the fashion blogger added deftly touches of eye make-up and a slick of nude lipstick to pull off the most dramatic effect.

Drawing attention: The London-based DJ paraded her figure in PVC trousers that featured a pleated waistline and shoelace style belt

Drawing attention: The London-based DJ paraded her figure in PVC trousers that featured a pleated waistline and shoelace style belt

The presenter wore her dazzling sequinned jacket draped over her shoulders in true fashionista style, the pink garment clashing with her crimson clutch.

Hitting all the right style notes, it is no surprise the London-based DJ was called on to exert her musical talents at the event where she played the decks. 

Well known for her sun-drenched getaways she flaunts on social media, the blonde beauty showed off her glowing tan from her recent holiday in Dubai.  

Mixing it up: The presenter wore her dazzling sequinned jacket draped over her shoulders in true fashionista style, the pink garment clashing with her crimson clutch

Mixing it up: The presenter wore her dazzling sequinned jacket draped over her shoulders in true fashionista style, the pink garment clashing with her crimson clutch

Beauty queen! Showing off her eye for beauty, the fashion blogger added deftly touches of eye make-up and a slick of nude lipstick to pull off the most dramatic effect

Beauty queen! Showing off her eye for beauty, the fashion blogger added deftly touches of eye make-up and a slick of nude lipstick to pull off the most dramatic effect

Mermaid appeal: The former reality star wore a baker boy and she let her icy locks spill out from under the accessory in voluminous corkscrew curls, accentuated by her extensions 

Mermaid appeal: The former reality star wore a baker boy and she let her icy locks spill out from under the accessory in voluminous corkscrew curls, accentuated by her extensions 

Ashley was the picture of confidence after she recently admitted she has incorporated boxing into her fitness regime.

She told The Daily Star: ‘I feel really good about my body at the moment,’ before joking: ‘I reckon I’ll be able to knock out Anthony Joshua soon!’

The reality star has been honest about her battle with body dysmorphia and how it led to panic attacks.

Shopping up a storm! She was there to support Heidi Klum's latest fashion launch with budget supermarket Lidl 

Shopping up a storm! She was there to support Heidi Klum’s latest fashion launch with budget supermarket Lidl 

Great time! The former Made In Chelsea star was pleased to be in the good company of her pal Charlotte de Carle

Great time! The former Made In Chelsea star was pleased to be in the good company of her pal Charlotte de Carle

Speaking to MailOnline, Ashley insisted that her experiences have led to her wanting to empower and inspire other women.

She claimed: ‘Body confidence was something I had in a cock sure way as a teenager then I lost it because there’s so much pressure on women.

‘Girls are harsh, so everything I do now is to not tear women down.’ 

Woman of many talents! Hitting all the right style notes, it is no surprise the London-based DJ was called on to exert her musical talents at the event where she played the decks

Woman of many talents! Hitting all the right style notes, it is no surprise the London-based DJ was called on to exert her musical talents at the event where she played the decks

Dramatically different: Charlotte went for an edgy vibe in her sequinned jacket worn open over her cutout bralet

Stylish lady: Naomi Isted proved on trend as ever in her emerald green jacket

Dramatically different: Charlotte went for an edgy vibe in her sequinned jacket worn open over her cutout bralet as Naomi Isted proved on trend as ever in her emerald green jacket 

Pretty in plaid! Andreea Cristea cut a chic figure in a plaid long coat which kept off the chill to the British capital

Pretty in plaid! Andreea Cristea cut a chic figure in a plaid long coat which kept off the chill to the British capital

Bold: Harriet Rose stood out from the crowd in her mustard jumpsuit as she toasted with a glass of prosecco 

Bold: Harriet Rose stood out from the crowd in her mustard jumpsuit as she toasted with a glass of prosecco 



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