An ASOS choker necklace has been branded ‘vile and insensitive’ by customers who say it ‘glorifies suicide imagery’.
The Latex Flamer Choker, designed by a brand named Hanger, resembles a belt and is worn fastened around the neck.
The item, priced at £45, has provoked fury among on social media, with users describing the name of the product – and the imagery used to sell it – as ‘sickening’.
Following the criticism, the choker appears to have been removed from the ASOS website.
ASOS has been slammed for selling the Latex Flame Choker by a brand named Hanger which customers say ‘glorifies’ suicide imagery
Dozens of shoppers took to social media to slam the fashion accessory, which was modelled by a woman wearing a T-shirt featuring the brand name ‘Hanger’.
One person wrote: ‘So disgusted with @ASOS – it seems that in a time when death by suicide is becoming more common they attempt to make suicide fashionable.
‘The pose, the belt, the branding on the tee – sickening’.
Another added: ‘Absolutely unacceptable to sell belt necklaces named ‘hanger latex’ with a model wearing a shirt that reads ‘hanger’
The product, which was on sale for £45, has been branded as ‘vile’, ‘insensitive’ and ‘sickening’
Social media users said the product’s name and the imagery used to sell it was ‘unacceptable’
‘How careless and harmful to glorify this as a fashion accessory.’
Parents also took to Mumsnet to criticise the choker, with one mother writing: ‘I thought this was hideous, but together with the pose and brand name, isn’t it vile and insensitive?’
Another added: ‘They should… think about their younger audience 17/18/19, not a good name or look’.
Parents also took to Mumsnet to criticise the product being sold on the ASOS website
One said they were ‘genuinely shocked’ by the accessory, while another said the retailer should think about their younger shoppers
However, not everyone saw a problem with the choker, with one saying ‘people just love an excuse to be offended’
And one mother posted: ‘Genuinely shocked that anyone thought that was okay!’
However, not everyone saw a problem with the accessory. One Twitter user commented: ‘Think people love an excuse to be offended.
‘Look at the brand, it has no links to suicide or anything of the sort. It’s a choker.’
MailOnline has contacted ASOS for comment.