Attorney Advertising | Lawyer Ads & Law Firm Advertising

Attorney advertising

Historic Attorney Advertising: You must have heard a proverb that “kindness is a great virtue.” We should bestow humanity with the shelter to protect them from the wrong time. In our life, we get in touch with other people to earn our livelihood or spend life with other people around us. In between us, there are many people with bad ethics who always try to hurt or cheat other people. Protecting people from evil is a great virtue. Traditionalists state that there should be rules for ethics to protect the public from lousy harm and mitigate risk.

The laws exist to protect people from evil. And to impose law in the country, there are many laws imposing institutes or organizations are formed. These organizations or institutes are providing specialized law courses.

The lawyers/attorneys are offering their services regarding ensuring justice and protection to the people. Attorney/lawyer advises the people about their rights and ethics. They represent their clients in the court to provide them with justice.

If we look back in the past, in historic attorney advertising, the lawyers (also known as the attorney) were only responsible for their duties regarding justice and advising. They were not given the right to advertise their services. In 1977 the rules were prohibiting lawyers/attorneys from advertising. But after a long lag, the attorneys are now free to use the technology to advertise their services. The latest technology (today’s world of social media includes technology like Instagram, Twitter, Facebook, Snapchat, LinkedIn, or more.) keeps the attorney informed of the latest trends or changes happening in the rules and ethics. The latest technologies are associating the benefits and risk factors with them.


Attorney advertising rules

Attorney advertising rules state (USA) the limitations for attorneys about advertising their services. Some of the rules are described below.

 Rule 1.0:

Rule 1.0 enables or allows the attorney to write on any legal topic or advertisement.

The attorney is allowed to speak publically. But the content should contain any illegal or misleading fact in it.

Rule 7.1(a):

The rules bound the lawyers that their advertisement should not violate any law or contain any misleading or false information.

Rule 7.1 (b):

The rules claim that the jurisdictions have the right to regulate the type of content of advertising, and the attorney cannot seek employment or in-person contact.

Rule 7.3:

Rule 7.3 complies with unsolicited in-person or other communication; communication should not contain any misleading or false content. Soliciting discussion is the type of communication that is initiated by the lawyer or the law firm itself.

Rule 7.4:

Rule 7.4 states that the advertisement should include testimonials and paid endorsements about the law firm or the lawyer.

Rules for Attorney advertising disclaimer:

The attorney advertising disclaimer must be conspicuous, understandable, and transparent. It should not contain any false or misleading information. For attorney advertising, the disclaimer is a statement that delimits or clears the content and right.

Personal Injury attorney advertising

A personal injury case is a kind of situation where a person is asking for compensation. The particular injury case must be commenced within three years of the date when the accident happened. The attorneys advertise their injury cases on social media that can be viewed by the clients or viewers.

The attorney has the right to create a website about the personal injury cases known as personal injury attorney website. The individual injury cases include accidental death and plaintiff representation.

Through personal injury attorney advertising:

  •       Massive revenue can be gained
  •       A large number of clients is gained
  •       The expense is significantly decreased
  •       The better results are gained
  •       More quality is attracted

Attorney Advertising Guidelines

Guidelines are advising rules or principles. The attorney advertising guidelines guide the attorney about the limitations and ways they can follow or not follow while advertising. They also contain the barrier of the advertising content to the viewers.

  •       An attorney should avoid misleading or false content in its advertisement.
  •       When advising the client through online sources, the attorney should be aware of the risk.
  •       Label communication as solicited when communicating online.
  •       They should not prohibit the solicitation as it runs the risk in marketing.
  •       The attorney should keep up with the latest technological trends.
  •       They should not post any confidential information that is subject to copyright for the law firm on social media.
  •       The advertisement should not reveal any confidential content.

South Carolina

In the Southeastern United States, South Carolina is a state which is bordered by the north.

Attorney Advertising South Carolina

South Carolina has imposed a large number of rules for the attorney advertising. If you are looking to start an attorney advertisement in South Carolina, then firstly you should know the advertising rules.

Rules for Attorney Advertising South Carolina:

  •       If the attorney is advertising its services, he must keep a record or a copy of its advertisement for at least two years.
  •       If the attorney is asked about the advertisement record, he must submit the file where it is disseminated.
  •       For a law practice, the attorney has to pay.
  •       A client should contact the clients directly.
  •       An attorney is not allowed for personal solicit employment from the client.
  •       If you are communicating online, keep track of your messages, they should be clear and concise.


What information does an attorney include in its advertisement?

The attorney’s name, office location, and country name, etc. must be included in the advertisement.

Which rules do I need to follow when advertising the website?

The content of the website should not prohibit any rule. The content advertised on the site should not contain any misleading or false information. If you are using the site for advertising purposes and provide some reviews, then you need to file the website, and some charges may apply.

Which rules do I need to follow when advertising on social media?

The rules of filing are applied if you are using social media for advertising purposes. But if you are using social media for your personal use, then the filing and the filing fee are not applied.

Do I need to file the advertisement which is requested by the clients?

No, if the advertisement contains the information which is requested by the prospective clients, then you may not need to file it.