Aussie denim brand loved by Sydney Sweeney and Gigi Hadid launches the ‘most flattering’ jeans: ‘I’m obsessed’

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An Aussie denim brand loved by Bella Hadid, Sydney Sweeney and Sofia Richie has unveiled a new jeans collection inspired by the 90s supermodels.

Rolla’s Jeans, known for its best-selling Sailor Jeans, has dropped five new ‘most flattering’ styles of jeans – ranging from the Studio Flare and Kate Baggy to the Heidi Low, Gigi Barrel and the 90s Relaxed.

Australian-born Victoria’s Secret model Shanina Shaik has showcased the timeless denim pieces, as the new face of the brand’s latest Model Off Duty collection.

The new collection has already received rave reviews from happy customers, with shoppers saying they are ‘obsessed’ and labelling items in the collection ‘dream jeans’. 

Offering a mix of modern and classic looks from the 90s It Girls, the staple denim pieces are perfect for everyday wear – whether you’re running errands, working in an office or dressing up for a night out in town.

Staying true to Rolla’s signature designs, the new fits are an extension of the classic and much-loved denim favourites – including the wildly popular Eastcoast Flares and Sailor Jeans.

Designed to be worn hanging from the hip, the Kate Baggy (from $139.95) is a mid-rise, loose fit pair of jeans that can take you from day to night, and is available in two colours – Worn Black and 90s Blue. 

The Aussie denim brand has dropped five new ‘flattering’ styles – perfect for everyday wear

Embracing the popular ‘curved leg’ trend, the Gigi Barrel ($139.95) is a super high rise pair of jeans offering a sculptural leg silhouette and can be worn sized up for a looser fit or true to size for a slim/relaxed look. The style comes in Forever Blue.

A contemporary take on the flared look, the super high rise fit of the Studio Flare (from $169.95) will cinch in your waist while the wide leg shape offers a more relaxed yet chic silhouette. It comes in three colours – including Stayblue and Black.

Taking inspiration from the ‘off-duty’ supermodels, the 90s Relaxed jeans ($159.95) is a mid-to-high rise, relaxed fit with a straight leg profile. 

Rolla’s five new Off-Duty jeans 

Studio Flare: A contemporary take on the flared look with a relaxed yet chic silhouette

Kate Baggy: A classic loose fit, perfect for taking you from day to night

Heidi Low: A fun and flattering low-rise option with a relaxed straight leg profile

Gigi Barrel: Embracing the popular curved leg trend, the high rise balances the sculptural leg silhouette and can be worn true to size or oversized

90’s Relaxed: The ultimate model-off-duty jean, with a button fly and perfectly slouchy fit, elevating any wardrobe

Available in Faded Blue and Ashley Blue, the softly-washed non-stretch denim gives an authentic vintage-inspired look and can be sized up for a slouchy fit or true to size, high on the waist and belted.

Fun and flattering, the Heidi Low jeans (from $149.95) is a low-rise option with a relaxed straight leg profile, available in six different colours – including Dark Stone, Worn Black, and Light Vintage Blue.

Fans of the brand have been sharing rave reviews online – with many saying they’re the ‘most flattering’ denim trousers they have ever owned. 

The new collection offers a mix of modern and classic looks from the 90s It Girls

The new collection offers a mix of modern and classic looks from the 90s It Girls

Shaik showcasing the Studio Flare jeans, which offers a contemporary take on the flared look

Shaik showcasing the Studio Flare jeans, which offers a contemporary take on the flared look

The Aussie model wearing the Kate Baggy jeans, designed to be worn hanging from the hip

The Aussie model wearing the Kate Baggy jeans, designed to be worn hanging from the hip

‘They are my new favourite pair of jeans. I love these jeans! I think the fit is great and they are super flattering,’ one said. 

‘They are my perfect jeans. Soft denim, great stretch but hold shape, long legged, super flattering, vintage vibe. Truly love them,’ another shared.

‘I have found my dream jeans. Ordered them and didn’t think they would fit. Tried them on nervously and they are amazing! So flattering… Totally proved me wrong. Wear them all the time,’ one wrote. 

‘Best fitting most flattering jeans I’ve ever purchased! Absolutely love! Nice and firm in the seat and tummy to lift and hold you in, but for me, it isn’t too tight. I’m obsessed,’ another added. 

Rolla’s Jeans was launched in 2012 by Melbourne designers Andy Paltos and Sarah Gilsenan after the pair grew frustrated with the ‘jegging-type’ fabric being used in place of denim.

With a focus on quality fabrics, great fit and a vintage style, the brand has seen a surge in popularity globally and has attracted many fans – including models, A-list celebrities and fashion bloggers.  

To shop the Rolla’s Jeans latest collection, click here. 

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