Aussie kids turn local lemonade stand into a sweet success

A clever pair of young siblings have started their very own family business after finding success from a small lemonade stand.

Anouk and Toby Walker-Levy initially wanted to earn some extra pocket money and were interested in starting their own venture.   

‘The idea of a family brand of lemonade was inspired by visits to local markets and by a friend’s market based business,’ the budding entrepreneurs told Daily Mail Australia. 

Anouk (pictured) and Toby Walker-Levy initially wanted to earn some extra pocket money

 Starting small, the venture was launched at markets around New South Wales but has since expanded into stores 

 Starting small, the venture was launched at markets around New South Wales but has since expanded into stores 

The kids both liked lemonade, so they decided to keep it simple and start with that.

At the kitchen table – with some help from mum and dad, the pair worked out the type of lemonade which they would be happy to drink themselves.

They managed to sell up to 1000 bottles of their homemade brew at local markets and have since launched their own drink in franchises across Australia.

‘After half a dozen markets, we decided to try selling to a few shops. We started with Lindfield Espresso, a local cafe. It was then we realised that we had the beginnings of a small family business.’ 

Siblings Anouk (left) and Toby (right) started their very own business in selling lemonade

Siblings Anouk (left) and Toby (right) started their very own business in selling lemonade

They have since sold 5,000 bottles of their homemade brew since July 2017

They have since sold 5,000 bottles of their homemade brew since July 2017

Their first stand was at Precinct75 in Petersham and they sold 330ml bottles for $5 each.

Now their drink is stocked across all Harris Farm Market stores and the entrepreneurial duo are on track of achieving their sales target of $20,000 this financial year.

The business-minded pair say forming a fully fledged start up has taken a lot of hard work and persistence.

‘It takes a lot of effort to plan a market. We have to get up early, collect a rental van, collect friends to work with us, pack lemonade and the stand, drive to the market, unpack and set up the stand, sample and sell muddled lemonade with a smile for the day, then pack up, drive home, unpack and return the van. 

‘We have had to believe in our muddled lemonade and to work with Harris Farm Markets for a long time to see it ranged on their shelves across NSW. We are very excited and grateful to Harris Farm Markets for the opportunity.’ 

Their drink is stocked across all Harris Farm Market stores and the entrepreneurial duo are on track of achieving their sales targets

Their drink is stocked across all Harris Farm Market stores and the entrepreneurial duo are on track of achieving their sales targets

Their parents say Anouk and Toby have earned some good pocket money from their hard work in the business. 

They have since sold 5,000 bottles of Well + Truly Muddled Lemonade have been since July 2017.

Despite the brilliance of their idea coming to fruition so early the children each have a different plan for their future. 

The pair worked out the type of lemonade which they would be happy to drink themselves with some help from mum and dad

The pair worked out the type of lemonade which they would be happy to drink themselves with some help from mum and dad

Anouk is thinking about being a pianist or a counsellor and Toby would like to be an industrial designer.

Their short-term plan however is to continue selling their lemonade at markets across New South Wales and in small boutique retail groups. 

Keen to help other youngsters start their own businesses, the pair advice others to stick to a product or service which you’re already interested in it.  

‘Start small, maybe at a local market. Keep your business simple. Work hard and stay strong. Work as a family and have fun.’   

The kids liked lemonade so they decided to launch their own brand before realising they were on to an idea with real potential 

The kids liked lemonade so they decided to launch their own brand before realising they were on to an idea with real potential 



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