Aussie women are turning to fashion GLUE to keep their outfits in place: Clutch

Aussie women are turning to a special type of glue to keep their outfits in place this festive season, rather than fashion tape which can move and become ‘unstuck’.

Annabel Hay, 24, is the creator of CLUTCH, the first of its kind, seriously strong glue that will keep your ensemble in place until you wash it off your skin.

The sticky substance applies directly onto the skin and can be removed from your body and clothes easily with a little bit of water.

Annabel launched CLUTCH in December after noticing a gap in the market for strong, reliable and effective clothing adhesive.

It’s 100 per cent vegan and cruelty free while being safe for even the most sensitive skin, and those that have tried it have been astonished by its staying power. 

One tube will set you back just $29 and can be used to keep V-neck tops and dresses in place, shirt cuffs rolled and biker shorts in their correct position. 

Model Beatrice Thompson tested out the glue on her bike shorts and found that they stayed perfectly in position as she jumped and ran around her room.

Annabel launched CLUTCH in December after noticing a gap in the market for strong, reliable and effective clothing adhesive

Start by smearing a small amount of glue on the skin where you need your clothes to stick and wait around 30 seconds for it to become tacky

‘Oh my god I love this. There is nothing more annoying than wearing bike shorts and constantly having to pull out your camel toe,’ she said. 

So how do you apply it?

Start by smearing a small amount of glue on the skin where you need your clothes to stick and wait around 30 seconds for it to become tacky.

Then gently press the clothing onto the glued area and minimise movement for 10 minutes, as the glue will get stronger over time.  

Finally, at the end of the night, your clothes can still be machine washed and the glue will come off in your regular shower routine.