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Australian designer behind world’s most popular wedding dress launches new budget bridal collection 

The fashion label behind the world’s most popular wedding on Pinterest has revealed their latest budget bridal collection – and prices start from just $90.

Grace Loves Lace’s ‘La Bamba’ range features 13 gowns, as well as a selection of jewellery, accessories and apparel. 

The collection has been designed with a more modern bride in mind, as not all of the dresses are white or strictly ‘bridal’ in their look.

The fashion label behind the world’s most popular wedding on Pinterest has revealed their latest budget bridal collection (pictured) – and prices start from just $90

Grace Loves Lace's 'La Bamba' range features 13 gowns (pictured), as well as a selection of jewellery, accessories and apparel

The collection has been designed with a more modern bride in mind as not all of the pieces are strictly 'bridal'

Grace Loves Lace’s ‘La Bamba’ range features 13 gowns (pictured), as well as a selection of jewellery, accessories and apparel. The collection has been designed with a more modern bride in mind as not all of the pieces are strictly ‘bridal’

Rather, some are metallic and lacy or feature off-white silks, while others have a more playful silhouette than a bride might have previously chosen.

‘As the original disruptors, we feel it’s our duty to turn it up a notch – giving women the excitement and authenticity they deserve,’ Founder and Creative Director Megan Ziems told FEMAIL.

‘La Bamba is truly “luxury you can dance in” – high impact gowns that don’t sacrifice wearability.’

Rather, some of the dresses are metallic and lacy or feature off-white silks, while others have a more playful silhouette than a bride might have previously chosen

Rather, some of the dresses are metallic and lacy or feature off-white silks, while others have a more playful silhouette than a bride might have previously chosen

'As the original disruptors, we feel it's our duty to turn it up a notch - giving women the excitement and authenticity they deserve,' Founder and Creative Director Megan Ziems told FEMAIL

‘As the original disruptors, we feel it’s our duty to turn it up a notch – giving women the excitement and authenticity they deserve,’ Founder and Creative Director Megan Ziems told FEMAIL

Megan said the aim was to design gowns that were both ‘dramatic’ and ‘effortless’. 

Each of the dresses has been made in lightweight fabric, rather than the more ‘traditional, restrictive bridal dresses that don’t allow women to move freely’.

Among the highlights in the collection is a $2,500 ‘Bea’ dress, that features champagne-coloured lace, flattering sleeves and an open back.

Boho brides will also love the ‘Song’ dress, which costs $2,500. This features a low V front, Chantilly lace bodice and a Silk Crepe de Chine skirt. 

There are 11 other gowns in the range to choose from. 

Each of the dresses has been made in lightweight fabric, rather than the more 'traditional, restrictive bridal dresses that don't allow women to move freely'

The collection also has stylish veils and jewellery

Each of the dresses has been made in lightweight fabric, rather than the more ‘traditional, restrictive bridal dresses that don’t allow women to move freely’. The collection also has stylish veils and jewellery

It’s not only dresses that budget-savvy brides can get their hands on, either.

The ‘La Bamba’ range also includes plenty of jewellery, shawls and veils – all built to flatter a woman’s figure.

‘We’ve also stepped up the veil game – introducing exciting elements such as pearl studs, shimmering tulle, muted colours and silk burnout,’ Megan said. 

‘Traditionally, brides have had minimal choice when it comes to veils – deciding between a simple tulle or silk option.  

‘We imagine our GLL woman might choose a long veil for added impact at the ceremony, before transforming her look from day to night using our silk or lace hair buns or scarves.’

Australian supermodel Cheyenne Tozzi is the face of the new collection, which was shot in Byron Bay.

'We imagine our GLL woman might choose a long veil for added impact at the ceremony, before transforming her look from day to night using our silk or lace hair buns or scarves,' designer Megan Ziems told FEMAIL

'We imagine our GLL woman might choose a long veil for added impact at the ceremony, before transforming her look from day to night using our silk or lace hair buns or scarves,' designer Megan Ziems told FEMAIL

‘We imagine our GLL woman might choose a long veil for added impact at the ceremony, before transforming her look from day to night using our silk or lace hair buns or scarves,’ designer Megan Ziems told FEMAIL

The collection marks nine years since Megan started Grace Loves Lace, after a frustrating search for a dress for her own wedding

The collection marks nine years since Megan started Grace Loves Lace, after a frustrating search for a dress for her own wedding

The collection marks nine years since Megan started Grace Loves Lace, after a frustrating search for a dress for her own wedding. 

The Queensland-based entrepreneur set out to revolutionise how wedding dresses were designed and sold, liberating women from the traditional bridal shopping experience through an innovative e-commerce model.

‘We are not driven by wholesale seasons or trends – we play by our own rules and let passion, authenticity and creativity lead the way,’ she said.

She added that Grace Loves Lace has always designed for the ‘woman’ rather than the ‘bride’ .

For more information about the collection, please click here

Read more at DailyMail.co.uk