Iconic discount retailer Dimmeys shuts down after 166 years of trading after struggling to cope with online competition
- Australia’s discount store Dimmeys has shut down after launching in 1853
- Dimmeys has more than 30 stores across Australia selling variety of items
- Spokesperman for Dimmeys said stores were struggling with online competition
One of Australia’s most iconic discount retailers Dimmeys has shut down after 166 years.
Dimmeys announced on Facebook on Tuesday that the brand which holds more than 30 stores across Australia will close its doors for good.
There’s no set date for Dimmeys’ closure but hundreds of customers say they’re devastated to lose the beloved store.
It’s unclear how many people will lose their jobs from the closure.
Dimmeys (pictured) has announced it will be closing its doors after 166 years
A spokesperson for Dimmeys told Daily Mail Australia the business was struggling to keep up with online retailers.
‘Retailing across the board is really tough,’ the spokesperson said.
‘We are probably struggling more than everybody else. There’s online competition and they aren’t helping us.
‘We aren’t that big online.’
The Facebook post was flooded with comments from customers who had been shopping at the store for decades.
‘l have been shopping at Dimmeys for near 50 years. I’m so sad to see it close,’ one person commented.
The retailer has more than 30 stores across Australia and announced on Tuesday that it will be closing (pictured footwear sold at Dimmeys)
‘The Corowa community is going to feel this and be very upset…. The older generations have loved this store in our town,’ another wrote.
The store first opened in 1853 and became famous for its catch phrase ‘It’s always a bargain’.
Dimmeys housed a variety of products from clothes, children’s toys, kitchen items, and homewares.
AFL legend Robert DiPierdomenico even starred in some commercials during the 1980s.
In 2014, Dimmeys was bought by Cool Breeze Clothing after a series of safety breaches on products.
A spokesperson for Dimmeys said the business had struggled to keep up with other online retailers (pictured pillows sold at Dimmeys)