He stood to earn a minimum of £1.16million by making the final and would have also overtaken Andy Murray as the British number one.
But it all ended in disappointment for new hope Kyle Edmund as he lost his semi-final showdown at the Australian Open in straight sets to Marin Cilic today.
Edmund lost 6-2, 7-6 and 6-2 to the sixth seed in his maiden grand slam semi-final, dashing the hopes of thousands of the 23-year-old Yorkshireman’s fans.
British tennis player Kyle Edmund grimaces during his men’s singles semi-finals match against Croatia’s Marin Cilic at the Australian Open in Melbourne today
Edmund (left) was beaten by Cilic (right) of Croatia at the Australian Open in Melbourne today
Edmund (left) wipes his face with a towel during his match against Cilic in Melbourne today
Cilic celebrates after defeating Edmund in their semi-final at the Australian Open today
There were concerns that Edmund had been struggling with an injury after he asked for three medical timeouts during the match at the Rod Laver Arena in Melbourne.
Cilic predicted big things for Edmund after the match, saying: ‘He’s playing great tennis. The last couple of years he’s improved a lot and started great this year.
‘He had an extremely tough run to the semis, a couple of five-setters and a couple of four-setters as well.
‘Definitely it left some scars on his body. I can feel that too, but definitely he’s got a bright future in the game and we’re going to be seeing him a lot.’
Former tennis star Pat Cash tweeted that he was ‘very impressed with Kyle Edmund’s fight today’, while Andrew Castle also praised Edmund for his ‘superb tournament’.
Pocklington Prep School students in East Yorkshire watch Edmund play Cilic this morning
Prep School students hold masks of Edmund as they prepare to watch him play Cilic today
Edmund is pictured with his parents, Steven and Denise, at his sister Kelly’s graduation
Rowing champion Alex Gregory said he was ‘looking forward to see what comes next’, while ex-heptathlete Kelly Sotherton told Edmund: ‘You did yourself proud’.
And Labour MP for Tooting Rosena Allin-Khan echoed the hopes of a nation by saying she cannot wait for the Wimbledon Championships in London this summer.
Back in Britain at Pocklington Prep School, where Edmund was a sports-mad pupil from 2002 to 2006, children made posters to show their support to their local hero.
Photographs showed children sitting in the school hall in the East Yorkshire market town to watch the match and holding masks with Edmund’s face on.
Teachers had reported a wave of excitement among staff and children at the school, especially since Edmund’s defeat of third seed Grigor Dimitrov.
Former tennis star Pat Cash said he was ‘very impressed with Kyle Edmund’s fight today’
Kelly Sotherton, former Olympic heptathlete, told Edmund on Twitter: ‘You did yourself proud’
Alex Gregory, Olympic rowing champion, said he was ‘looking forward to see what comes next’
Labour MP for Tooting Rosena Allin-Khan said she now cannot wait for Wimbledon this summer
Retired tennis player Andrew Castle also praised Edmund for his efforts at the Australian Open
They said they remembered Edmund, who was tennis champion for three years running, as a ‘pleasant, quiet and shy boy who had a steely determination to win’.
Neither of Edmund’s parents have been in Australia with him, as his mother joined thousands of Brits watching at home while his father is on business in US.
Edmund’s parents Steven, 49, and Denise, 50, are keen supporters of his career and will be in Marbella next week for Britain’s Davis Cup tie against Spain.
But they have had to follow their son’s remarkable progress on TV so far and did not make a last-minute dash Down Under to watch their son in Melbourne.
Before the match, he said: ‘Every day I Facetime them after the match and see the family dog – he’s always doing something. Maybe we’ll see how this match goes.
‘But at the minute they’re just at home. I’ve got family in South Africa, they’re constantly texting and waking up early to watch, so everyone’s really supporting me.’
Edmund had got a sense of the excitement his Australian Open run caused back home while he kept his focus firmly on the semi-final against Cilic.
He stunningly emerged as a contender this fortnight, beating US Open finalist Kevin Anderson in the first round and third seed Grigor Dimitrov in the quarter-finals.
Edmund joked after his victory over Dimitrov that he now knows how British number one Andy Murray feels after finding himself in the spotlight.
‘It’s obviously been a lot more attention than I usually get, just loads more text messages, messages on social media,’ he said.
‘I know my family have been really busy with stuff there. My mate that runs the local tennis club, he’s been asked questions, school teachers and things.
The Rod Laver Arena is pictured at sunset during the semi final match in Melbourne today
Edmund plays a forehand return to Croatia’s Cilic during their men’s singles semi-finals match
Edmund (pictured today) had stunningly emerged as a contender at the event this fortnight
Edmund in action against Cilic during the men’s semifinal match at the Australian Open today
‘The reaction has been amazing. But I’m really just trying to block that out because I’m still playing in the tournament. I have a really good chance, I’m playing well, it’s going to be a great experience.’
Edmund is not short of support in Australia, led by coach Fredrik Rosengren, who has been trying to help his charge deal with everything on and off the court.
The 57-year-old, one of the most experienced coaches in the business, said: ‘I think he realised more and more that his life changed. I hope he enjoys it a lot.
‘This comes with the success. It will help him a lot with his self-esteem to improve as a person to handle all these things. He’s a very down-to-earth, polite guy so I’m not expecting him running tomorrow and buying a Ferrari.
‘He’s not that kind of guy. He’s very humble. But at the same time I think it’s very good for his personality to have this feeling that he’s so good in something.’
Croatia’s Marin Cilic in action against Edmund today during their singles semi-finals match
A win over Cilic (above, today) would have seen Edmund surpass Andy Murray as British #1
His success is an immense source of pride for his company director father Steven, mother Denise (right), who runs a small payroll business, and 21-year-old sister Kelly (left and right)
His sister Kelly (pictured together when they were children) celebrated her big brother’s quarter-final victory by retweeting pictures and videos of the moment he beat Dimitrov
Cilic got through to the semi-finals for the second time in Melbourne after outlasting Rafael Nadal, who retired with a hip muscle problem in the fifth set of their clash.
The 29-year-old lost to Britain’s Dan Evans in the first round there last season but is playing at a different level now and has not been beaten by a player ranked as low as world number 49 Edmund since then.
Edmund had been looking to join select British company, with only Murray and John Lloyd having reached the men’s final here in the Open era.
Victory over Cilic would have seen Edmund surpass Murray as British number one, but it wasn’t to be.
The pair had met once before, in Shanghai last October, when Cilic won in two tight sets.