Summer may be over, but it’s sunscreen season year-round – and Australia’s beloved Naked Sundays brand has finally launched its cult-favorite SPF collection in the United States
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There’s something to be said for a sunscreen brand that sells out its product practically overnight. It’s not exactly a common phenomenon, but that’s exactly what happened when Naked Sundays launched its first collection in early 2021.
Since then, it’s swept the beauty world by storm, creating intense buzz for its unique formulations — like spray-on sunscreen mists worn over a full face of makeup and SPF-infused serums that double as powerful skin care products. And now, Naked Sundays has finally launched its range in the United States.
You’ve never known a product like this — because, until now, it pretty much didn’t exist. The best-selling sun serum boasts a lengthy line of loyalists who swear it lives up to every claim.
It’s touted as the only product you need to start your day, formulated to behave equally as a serum, a moisturizer, and a primer all at once. This kit includes a handy application brush and arrives in a cute bag to keep everything in one place.
‘This sunscreen is a game changer,’ says one devotee. ‘For anyone who doesn’t like thick lotions this slides on like a dream. Feels like primer and I find my makeup sits beautifully! Obsessed!’
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Reporter Samantha Brett was inspired to develop more intuitive SPF products after two of her colleagues developed skin cancer. It’s a common concern for anyone who spends significant time outside, but the brutal Australian sunshine makes it especially critical.
In fact, Australia’s skin cancer rates are among the highest in the world. Brett realized that there was a market for a product that did more than merely protect skin, but also behave as a multitasker.
Among her primary goals: creating a product that anyone could feel comfortable wearing, and that eschewed the issues associated with traditional formulas, such as whitish casts and sticky finishes. Here are some of the highlights of the Naked Sundays collection’s most game-changing, protective products.
When was the last time you applied sunscreen over your makeup? If you’re like most of us, probably never.
This innovative SPF mist is designed to set your face after you’ve applied your makeup. It does the job while infusing your skin with a host of botanical ingredients like hydrating watermelon extract and Kakadu plum, a native fruit rich in vitamin C.
‘This is a very light sunscreen mist which smells beautiful and goes on evenly,’ shared one loyalist. ‘It gave my skin a lovely glow and I loved knowing that I had that extra protection and didn’t have to put on a liquid sunscreen in the middle of the day and ruin my makeup!’
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Everyone loves a good lip treatment, especially when it offers a list of benefits a mile long. Not only will this protect your pout from sun damage, but it also leaves behind a gorgeous kiss of soft caramel color.
The light tint is natural and flattering on virtually everyone. Like any good lip oil, it’s packed with nourishing ingredients: antioxidant-rich vitamin E, collagen-supportive raspberry seed oil, and moisturizing watermelon oil, to name a few.
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The company’s beloved, best-selling priming lotion boasts a fragrance-free formula with vegan collagen as its hero ingredient. Don’t be fooled by the light tint — this product has a translucent finish.
It’s a powerhouse product designed not just to prime your skin for makeup, but also moisturize (thanks to watermelon extract), protect your skin from potent UV rays, and support collagen production. (Plus, it’s reef-safe!)
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Prefer a natural color with a light flavor — and something that’s heavy on the moisturizers at the same time? You’ve met the product of your dreams in this lip oil that drenches your pout with ingredients like soothing tomato extract, antioxidant-rich vitamin E, and deeply nourishing watermelon oil.
‘This is a very nice SPF lip product,’ says one shopper. ‘I’m in the US and it’s difficult to find true broad spectrum SPF lip products, especially those that do not have a chemical taste.’
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