From sourdough bread to non-alcoholic spirits and even our favourite frozen chips: These are the groceries crowned the BEST at the supermarket this year
- A whopping 5,000 Aussies have decided on the 2023 Products of the Year
- They each fall into a separate category like bread, milk, men’s skincare and oats
- Coles and Woolworths took out many of the top spots with budget buys
- There were some newcomers to the list like Emma and Rokeby Farms
Australian shoppers have decided on their favourite products for 2023 with Coles and Woolworths groceries taking out many of the first prize offerings.
Product of the Year, which is celebrating its 14 year in Australia, is the world’s largest consumer-based awards program.
More than 5,000 Australian shoppers voted for their favourite supermarket products through a NielsenIQ survey with major brands like Lyre’s, Roll’d and Moccona celebrating victory.
Over 5,000 Australian shoppers voted for their favourite supermarket products through a NielsenIQ survey with major brands like Lyre’s, Roll’d and Moccona celebrating
It’s no secret that inflation is having an impact on households, with 72 per cent of Aussies noticing a considerable price increase on their usual grocery shops.
As the inflation rates hovers at 7.3 per cent, shoppers are on the hunt for ways to cut back and save costs – and how they are doing this is good news for big grocery retailers and more affordable brand offerings.
For 2023 the leading number of Product of the Year category awards were taken out by supermarket chains Coles and Woolworths for their home-brand, deli and bakery products, with Coles taking 11 award wins and Woolworths taking home 5 of the 33 winning product gongs.
‘The rising cost of living has definitely changed the landscape, with affordability now the most important consideration for Aussies making their weekly grocery trip,’ Product of the Year Director Sarah Connelly said.
Health and wellness was at the forefront of the awards, including non-alcoholic spirits and Hydralyte
‘Typically, during a recession, you will see many people cut back on holidays and indulgent expenses like eating out, but interestingly, the data indicates something else is happening entirely.
‘Only a third of Aussies reported that they cut back on splurge-like expenses such as dinners and food delivery, instead opting to switch to cheaper brands, buy less groceries or reject their favourite brands altogether.’
She explained that after Covid lockdowns ended, shoppers started sacrificing pricey household goods for the chance to finally go out and spend money on socialising/
‘In addition, the winner’s trends are also showing that health and wellbeing is still at the forefront of minds post Covid, with 10 of the 33 winners sitting within the health, pharmacy and cleanliness categories including products from Hydralyte, Voltaren, BioSLIM and Inner Health,’ she added.
Many Aussies were passionate about their cleaning products given the Covid pandemic was just two short years ago
The NielsenIQ research also uncovered that the post-pandemic trend is in favour of supporting local, with a third (32 per cent) of shoppers preferring to go to retailers that support Australian brands.
Shoppers also gave Woolworths the nod as the leading retailer with the best selection of fresh, healthy, and organic products.
This year Product of the Year welcomed beloved household brands back into the winner’s pool, including Birds Eye, Colgate, Lyre’s and Moccona.
In addition it welcomed first-time winners including Rokeby Farms’ environmentally friendly ‘ReMilk,’ Roll’d Vietnamese Sauces, and The Comfort Mattress from The Emma Sleep Company.
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