Backlash at John Lewis over new ‘genderless’ labelling

My son is a boy and I want to go to the boys’ department to look for his clothes. Why is that not OK? I think this change is ridiculous.

Debra Hemani

‘What on earth is wrong with shopping for gender specific clothing? Majority of people have boys or girls and want to shop accordingly. Pandering to a minority.’

Bernice McGill

‘How do I cancel my store membership reward card, I will not support a store that bows down to such PC claptrap.’

Frode Gummer

‘I can’t believe JL has been dragged into this nonsense! I loved this retailer so much but I’ll avoid their clothing from now on. Madness!’

Louise Broady

‘Never thought John Lewis would succumb to the crazy liberal PC rubbish of gender neutrality – trying to change biology!’

Susan Perkins 

AND TWO CUSTOMERS WHO ARE BACKING THE CHANGE… 

It was so refreshing to see dinosaurs and cool graphics for girls… I don’t even think what you’re doing is radical. The naysayers will say it’s ‘political correctness gone mad’ but really it’s just kids being kids.

Kristen Lee

‘We want [children] to get the message that it’s okay to wear what they want to wear, without fear of being told, “You can’t have that, that’s for boys,” or, “That’s only for girls”.’

Kat Day

 …AS M&S FACES STORM OVER ‘SEXIST TRAINERS FOR BOYS

Campaigners turned their fire on Marks & Spencer yesterday over its marketing of children’s shoes.

The chain advertised pink children’s trainers as ‘trendy’ while a grey pair were said to be ‘ideal for running about’.

The two pairs appeared identical except for the colour. The grey pair was online in the boys’ section while the pink were in the girls’ section.

Campaign group Let Clothes Be Clothes highlighted the difference in the descriptions, saying: ‘Spot the difference in marketing at Marks and Spencer! #genderstereotypes.’ M&S said the marketing material came from an old advertising campaign, although both pairs remained on sale on its website.

The pink pair carried the description: ‘A fun choice to wear with a skirt or a practical and trendy choice with jeans… particularly easy for her to slip on and off.’ The grey pair were described as ‘Ideal for running about outside – whether he’s playing sports or just playing … particularly easy for him to slip on and off.’

Facebook user Stephanie Cuthbertson suggested the marketing could deter female customers. She wrote: ‘Please stop going down this path. Change your ways or girls will walk away in the “boys” trainers and not come back.’ 

Read more at DailyMail.co.uk