Barry Callebaut invents fruit-flavoured pink chocolate

A new type of chocolate which has a natural pink colour and tastes like berries has been invented.

Zurich-based Barry Callebaut, one of the world’s largest cocoa producers, has spent 13 years making the ‘Ruby’ chocolate from ruby cocoa beans.

This is the first new type of chocolate that has been revealed in 80 years – after the white chocolate was invented in the 1930s.

The Ruby chocolate has a combined taste of fruitiness, creaminess and sourness, MailOnline can reveal.

It is the world’s fourth type of chocolate, after the dark, milk and white chocolate, said Bas Smit, the Global head of Marketing at Barry Callebaut.  

Mr Smit told MailOnline that though ruby cocoa beans could be found in different parts of the world, Barry Callebaut is the only company that has been able to turn them into chocolate bars through a sophisticated process.

Barry Callebaut’s latest product, which is naturally pink (pictured), is billed as the world’s fourth type of chocolate – after the dark, milk and white chocolate

The Ruby chocolate was unveiled today in China where Barry Callebaut has a factory.

However, chocolate lovers will have to wait at least half a year to buy the chocolate.

Mr Smit said the Ruby chocolate would be put on sale ‘somewhere in the world’ in six to 18 months from now.

Consumers would also be able to buy the Ruby chocolate with different levels of fruitiness, according to the company’s plan. 

But Barry Callebaut could not reveal the country where the chocolate would go on sale or its retail price at the moment.

The Swiss firm unveiled the Ruby chocolate today at a press conference in Shanghai, China