Beauty buffs rave about Korean skincare serum that sells a bottle every 10 seconds: Sulwhasoo

A Korean skincare brand is preparing to launch its popular activating serum in a limited edition gift set after selling the cult product every 10 seconds.

The Sulwhasoo Lunar New Year limited edition set will drop into Sephora stores on January 21, 2023, and retail for $195.

In celebration of the year of the rabbit, Sulwhasoo is offering customers the opportunity to get their First Care Activating Serum in a stunning ceramic bottle adorned with an illustration of a pair of rabbits and plum blossoms.

In celebration of the year of the rabbit, Sulwhasoo is offering customers the opportunity to get their First Care Activating Serum in a stunning ceramic bottle adorned with an illustration of a pair of rabbits and plum blossom

The serum is the first step in any skincare routine right after cleansing, with two to three pumps all you need to smooth over the face.

It instantly absorbs into the skin and primes from within, boosting skin radiance and the efficacy of the skincare product applied on top.

The standard bottle sells every 10 seconds and over 400,000 customers have purchased more than 10 bottles.

Those that have already tried the serum are ‘addicted’ to the ‘glass skin’ effect it leaves behind. 

‘I got hooked after trying this serum in the set. It feels luxurious on the skin. The consistency is a bit sticky for those with normal/combination skin, but it is the perfect serum for the night time routine,’ one woman said.

The standard bottle sells every 10 seconds and over 400,000 customers have purchased more than 10 bottles

‘It also contains ginseng, amongst other herbal medicines, to tighten and firm up the skin. The only con is the price tag, which is why I recommend going for the set before diving into the full-size product. A little does go a long way.’

‘It’s already my sixth one. Can’t live without it. The package is nice, the smell is nice, everything just right for my skin. Really good and if you haven’t try this yet, just buy one and you will not regret it,’ said another.

A third added: ‘Got the product for mum, she absolutely loved it, scent is very pleasant. She’s always loved products from Sulwhasoo. It’s a good brand to get your mum something nice!’