Beauty editor launches first-of-its-kind ‘superpowder’ to grow your hair and nails FAST

A beauty editor has invented a first-of-its-kind collagen collection that sells online every four minutes and was picked up by Sephora within its first 18 months.

Olivia Boyd-Smith is the proud owner of PAR OLIVE, which sells a ‘superpowder’ called PEARL that contains only the highest grade wild-caught Norwegian marine collagen.

‘The PEARL collagen collection was born from my personal experience. As a beauty editor after founding Par Olive as an online digital magazine covering all things beauty and wellness, I was fortunate enough to try every collagen supplement out there. They promised the world, but cut costs where it really counted,’ she writes on her website.

‘PEARL was inspired by need. There wasn’t a product to my standard of purity or efficacy on the market, so I called in the professionals and made it myself. After more than two years of research with an incredible team of microbiologists, dermatologists, naturopaths and dieticians, PEARL is finally here.’

Alongside the marine collagen ingredients, PEARL also contains sustainably sourced freshwater pearl powder and organic native Australian Kakadu plum to firm skin, thicken hair and strengthen nails. 

Melanie Grant, Kristin King and Lisa Wiipfl are big fans of the brand which came to market in 2020 with three PEARL options – Japanese matcha flavour, organic coconut flavour and finally, an unflavoured option.

The coconut flavour, which has become the brand’s best-selling, has sold out six times so far and overall j81 per cent of customers repurchase the powder.

‘The coconut is delicious, I love adding it to my daily smoothies and coffee. My skin is glowing and my nails are stronger than ever. I highly recommend,’ one happy customer wrote on the website.

Melanie Grant, Kristin King and Lisa Wiipfl are big fans of the brand which came to market in 2020 with three PEARL options – Japanese matcha flavour, organic coconut flavour and finally, an unflavoured option

‘Always a bit sceptical when it comes to these products, however this is one that works! Almost through my first jar and will purchase again. My skin is more glowy, best collagen I’ve used,’ said another.

A third added: ‘This dissolves so well and is creamy, a delicious addition to my protein shake. I was having some dry skin issues since winter started, but my skin seems to be improving and subtly glowing. I’m definitely becoming a repeat customer’. 

PAR OLIVE gives a percentage of each sale to the Australian Marine Conservation Society – Australia’s only charity solely dedicated to protecting precious ocean wildlife.