Beauty experts reveal why eyelash treatment beloved by Kim Kardashian and Ashley Graham is the best way to enhance your natural looks without causing damage

Women around the world long for thick, curled eyelashes to enhance their features, which leads many to add to their natural eyelashes with false, glued-on versions. 

But false lashes and lashings of mascara have their pitfalls, with many women dealing with ‘panda eyes’ and struggling to remove their glued-on enhancements after an evening out – leading to many women looking for an alternative.

Beauty experts too have pointed to worrying side effects these treatments can give rise to, including swollen eyelids, scabs, and mites.

To avoid these drawbacks, beauticians are turning to a treatment that elevates lashes while being hypoallergenic and free of harsh chemicals, namely, YUMI lashes – and Kim Kardashian and Ashley Graham are fans. 

The eyelashes are visibly fuller and raised after the treatment

After longer, fuller eyelashes, but afraid of harsh chemicals? Beauticians say YUMI lash lifts are the answer. A customer is pictured before (left) and after (right) undergoing the procedure  

Derma-PigmentOlogist Sandra Viglino, from Switzerland, developed YUMI lashes as an alternative to fake eyelashes and growth serums.

The treatment lifts lashes, creating a fuller, thicker, and uplifted appearance for eight to 12 weeks.

Unlike many lash treatments, YUMI lash lifts take 45 minutes to an hour – a more convenient time when compared to extensions that can keep you waiting for three hours.

But the fundamental difference between YUMI lash lifts and other treatments isn’t the time spent at the salon – it’s the solution.

YUMI lash lifts are done using a keratin solution, a protein naturally made in the body, responsible for making the material in hair, skin, and nails.

The keratin solution was the reason that beautician Shenaz Pathan, who has over 20 years of experience in her field, was attracted to the treatment.

She explained: ‘Not only does it provide an amazing lift to the lashes, YUMI was the first lash lift treatment that incorporated keratin into their system.

‘It’s also packed full of amazing ingredients, such as aloe vera, vitamin B5, and mushroom for its anti-inflammatory properties.

YUMI lash beautician, Eliza Zhadikpur, from Beverley Hills has shared her results on Instagram, including Kim Kardashian (pictured)

YUMI lash beautician, Eliza Zhadikpur, from Beverley Hills has shared her results on Instagram, including Kim Kardashian (pictured)

The technician has a range of celebrities on her client list, including model and body activist, Ashley Graham (pictured)

The technician has a range of celebrities on her client list, including model and body activist, Ashley Graham (pictured)

Shenaz, who is based at Gustav Fouche, added: ‘There 2.0 system, which I use, launched in 2019 after four years of research and development. It’s also ammonia free which makes it gentler than others on the market.

‘I have trained in various lash brands, but YUMI is by far my favourite… I have been carrying out treatments for four years.

It’s attracted the likes of Kim Kardashian and model Ashley Graham, with a Beverley Hills-based YUMI lash specialist, Eliza Zhadikpur, sharing their results on Instagram. 

Like Shenaz, skin specialist Georgina East, founder of Grafton Spa and Wellness, agreed that it’s the ‘high quality’ solution that makes YUMI lash lifts stand out.

She explained: ‘YUMI lash lifts use a high-quality keratin solution, which is a naturally occurring protein found in hair, nails, and eyelashes. This ensures healthier-looking lashes without harmful chemicals.’

‘Unlike lash extensions, YUMI lash lifts involve minimal risks. There’s no need for glue or adhesive, like when using lash extensions. You are reducing the chance of irritation or allergic reactions.’

And while fewer risks are involved, the treatment still promises a significant beauty enhancement’, according to Georgina.

‘YUMI lash lifts provide a noticeable lift, making your eyes appear brighter and more youthful. The effect is similar to lash extensions but without the downsides.

‘After the treatment, you won’t need to worry about daily upkeep or refills. It’s a hassle-free way to enhance your lashes.

‘YUMI lash lifts are gentle on your eyes, leaving no redness or discomfort after the procedure.

‘In summary, YUMI lash lifts offer a safe, effective, and natural-looking alternative to traditional lash extensions, providing beautiful results without the need for fake lashes or extensions.’

The difference between lash extensions and YUMI lash lifts is clear, but there is another option available – LVLs (Length Volume Lift).

YUMI Lash Lift Vs. LVL 

Which treatment is better for you? Georgina East says… 

YUMI Lashes: originally from Switzerland

Nourishment: ‘If you are looking for a treatment that not only lifts and curls your lashes but also nourishes and strengthens them with keratin, YUMI Lashes might be the better option.

Longevity: ‘YUMI Lashes typically lasts a bit longer (8-12 weeks) compared to LVL (6-8 weeks).

Natural Look: YUMI Lashes tends to offer a natural enhancement, focusing on the health and appearance of your natural lashes.

Price Range: ‘Typically, YUMI Lashes treatments can range from £100 to £200 depending on location.

Cost: ‘The higher cost can be attributed to the use of premium keratin products and the potentially longer-lasting results. The reputation of YUMI Lashes as a luxurious, high-end treatment also contributes to its pricing.’

LVL (Length-Volume-Lift): is a UK based produc

‘Dramatic Effect: If you prefer a more pronounced lift and volume effect that gives your lashes a dramatic, eye-opening look, LVL might be more suitable. The effects can last between 6-8 weeks.

• ‘Quick Results: LVL treatments can be slightly quicker in terms of application time, the treatment is completed in 45 minutes.

• ‘Tried and Tested: LVL is a well-established treatment in the UK and is widely used and trusted. Price Range: LVL treatments generally range from £50 to £100

• ‘Cost: LVL is known for its effective lash lift and tint, and while still a premium service, it is often slightly more affordable compared to YUMI Lashes. The pricing can also vary depending on the salon’s location and the technician’s experience.’

Source – Georgina East , Grafton Spa and Wellness 

While YUMI lashes claim to have a longer duration of results compared to LVL, the main difference is in the formula.

‘Both aim to enhance natural lashes without extensions, but YUMI lashes is marketed more towards a nourishing, keratin-based treatment, while LVL emphasises a lift and volume approach,’ Georgina explained.

Nadia Rafi-Kenny, managing director at Feel Good Beauty added: ‘YUMI keratin lash lift isn’t just a treatment. It’s an experience that’s been meticulously thought out at every step.

‘From lash and skin nourishing and anti-ageing ingredients to a slow-release lifting formula that’s gentler on the lashes. Unlike other lash lifting formulas, it also extends the life of the lash allowing for a longer lifted lash period.

‘YUMI Keratin Lash Lift is the ideal lash lift for those looking for a low maintenance amazing lash look but also prefer anti-ageing and nourishing ingredients as part of the treatment.’

It comes after beauticians have warned others of the dangers attached to eyelash extensions. 

Often, people will try to avoid washing their lashes after getting extensions in a bid to keep them on for longer – but that’s the wrong approach, and could lead to damage.

In fact, there are specific lash shampoos created just for extensions, meant to prevent mites and keep the natural lashes healthy.

It’s also possible to get lash mites without extensions, especially if you’re not keeping your eyes clean or if you’re using old or expired makeup products and not removing them at the end of the day.

An optometrist’s top tips to consider when getting any eyelash treatment…

Nicola Alexander-Cross, optometrist and founder of Peep Club, gave her top five top tips to consider when caring for your eyes after a lash treatment. 

1. ‘Cleanse your lashes daily with an oil-free, alcohol-free, fragrance-free wash.

‘First, things first, wait 24 hours until touching your lashes with any product (makeup or otherwise). 

‘When cleansing, look for an oil-free product. 

‘Most importantly – look for a water-based cleanser that is also alcohol-free and fragrance-free (two well documented eye irritants) as your eyes are particularly vulnerable to allergens and will easily sensitised when you’ve had a treatment like this. 

2. Use red LED after cleansing

‘A little-known tip that I tell my patients is that if they have any LED device at home – such as an LED facemask or our Heated Eye Wand PRO (which has an LED light) – it’s a great idea to use it after cleansing.’

‘Red LED has been shown to have some anti-bacterial effects and is a great way to give your new lashes some extra protection in a way that won’t disrupt the extensions or lash lift.’

‘3. Try a gentle, daily preservative-free lubricating drop or spray

‘As your eyes are extra vulnerable after any kind of lash treatment, which tends to disrupt the natural balance of the eyes, it’s a good idea to try fortify your tear film to compensate.

‘ Using a gentle preservative-free lubricating eye drop or spray – like our Instant Relief Eye Spray (which is super simple – made with sodium hyaluronate (hyaluronic acid’s harder-working sister) and wild-harvested sea buckthorn and is safe for use over lash extensions and lash lifts and is used by many lash technicians) will help to keep your eyes happy and healthy throughout the day.

‘It is really important that it is preservative-free as regular use of preservatives in eye drops or sprays can cause dry eyes and the preservatives could also disrupt the lash glue.

‘4. Try not to rub your eyes. 

‘Rubbing your eyes is a vicious cycle after lash-extensions or lash-lifts – as you rub, more irritating particles can land on your eye surface making the itch or irritation worse rather than better. 

‘You could also end up with an eyelash in your eye which will cause irritation and possibly even a scratch on your cornea (the transparent window of your eye). 

‘If you do feel the need to rub – first try to blink, blink, blink to get your natural tears to flush it out. 

‘If that doesn’t work the best thing to do is to look up and then very gently pull your top lid over your bottom lid – this is a natural way to try capture the irritant and get it out.’

‘5. When it comes to make-up – avoid loose powders or sprays around your eyes

‘Since your eyes are especially vulnerable after a lash treatment ,you want to take this extra step to keep the lashes themselves clean but also to prevent any irritants landing on your eye. 

‘Loose powders such as setting powders or very loose eye shadows can be hard to clean off lashes that have been treated and are a very common source of eye irritation in those who have had lash treatments.

‘Try keep anything applied on or near the eyes to cream-based products that will not easily get into the crevasse of the lashes or onto the eye surface.’

It’s not the extensions themselves that cause the mites, it’s failure to clean them in the correct way.

So, how do you know if you have an overgrowth of lash mites? Symptoms can include crusty lids, eye irritation, itchiness, and redness.

Optometrist Dr. Jen Wademan, O.D., based in Folsom, California, has shared videos about avoiding mites as a ‘friendly reminder to keep those lids and lashes clean.’

The social media savvy optometrist even made a video about the mites with the caption, ‘Just in case you forgot about the little eyelid mites that like to hang out near our lids and lashes… because I didn’t.’

Dr. Jen told, ‘As with any lash enhancement, I would proceed with caution, especially if you have a history of blepharitis, dry eye, or red eyes,’ as extensions could exacerbate these conditions.

‘Lash extensions come with some risks like infection or allergic reaction,’ Dr. Jen advised.

‘One thing that most people don’t know is that there is actually an ideal length of lashes in order to avoid dry eye symptoms.

‘A study determined that if your lashes are too long, air may enter your eyes more easily, causing dehydration of the ocular surface.’

Dr. Jen said ‘it’s a great idea to take a break every once in a while,’ even though she knows ‘it’s hard for most lash extension enthusiasts to do so.’