Glowing model-worthy skin is no longer a privilege that can only be enjoyed by those lucky enough to be treated to the skills of a professional makeup artist, thanks to a new skincare product that is being hailed online as the secret to a gleaming, dewy complexion.
Launched this week by Glossier, the serum-oil hybrid, named Futuredew, promises users ‘an instant dewy glow that lasts’ courtesy of a nourishing, radiance-enhancing formula that contains a blend of four oils, as well as a brightening fruit extract.
And it seems the brand has really hit the nail on the head with those claims – at least if you pay mind to the dozens of glowing reviews it has been given thus far online, where it has been praised for providing people with the kind of radiant complexion many only see in ad campaigns.
Get the glow: Beauty lovers are going wild over Glossier’s newest launch, Futuredew, an oil-serum hybrid that promises to create a glowing complexion that lasts all day long
Impressed: The product has already received high praise, with many gushing that it gives skin a perfect post-facial glow
Go for glow: The brand explained that it created Futuredew specifically to make skin look just like it does ‘after you put on all your serums and moisturizers’
Beauty lovers, experts, and writers alike have been bowled over by the product’s ability to create a truly dewy, glowing complexion, with many waxing lyrical about its nourishing formula and long-lasting staying power.
‘[The product is] non-greasy, [so] you won’t shine as much as gleam from within,’ Harper’s Bazaar said of the launch, while InStyle gushed: ‘The formula not only melted into a transparent serum as soon as I rubbed it into my skin, but it also left me with that just-got-a-facial-glow for hours.’
Au naturale: ‘I feel like my skin looks so healthy and supple,’ one YouTuber said after applying Futuredew ($24)
And it’s not just the pro beauty writers that have been left wowed by the product.
YouTube’s beauty experts were also over the moon about the launch, with one user – Sincerely, Sarah C. – describing Futuredew as being ‘very impressive’.
‘I feel like my skin looks so healthy and supple,’ she said after applying the product to clean, moisturized skin.
Meanwhile, beauty influencer Serein Wu added: ‘It makes your skin look really hydrated and dewy and clear.’
Lizbeth Hernandez agreed, saying that Futuredew made her feel ‘so supple, glowy and moisturized’.
‘I am so glowy and super dewy,’ she continued. ‘It doesn’t feel greasy, it feels really soft and supple.’
The product, which was launched on Monday – just days after the brand celebrated its fifth birthday – contains a blend of four nourishing oils: jojoba, evening promise, rosehip and grape seed, which all help to create that dewy look, while also moisturizing the skin.
A further boost of hydration comes in the form of sugarcane squalane, while evodia rutaecarpa extract helps to brighten the skin, leaving you with that post-facial glow that lasts all day long.
Picture perfect: Many YouTubers and Instagram stars, including Sincerely, Sarah C, noted that the serum offers a model-worthy glow that is normally only seen in skincare campaigns
Get the glow: YouTuber Serein Wu said of the product that it ‘makes your skin look really hydrated and dewy and clear’
High praise: ‘I am so glowy and super dewy,’ Lizbeth Hernandez exclaimed after applying the oil-serum hybrid for the first time
Which is exactly what its creators intended when formulating Futuredew, with Glossier founder Emily Weiss revealing to Popsugar: ‘You know when you get a facial or when you put [your skin care] on in the morning?
‘You look amazing if you’ve done your zillion steps, but by noon, [you may not] look glowy anymore… This is still dewy and glowy for 12 hours.’
A brand spokesperson echoed that sentiment, saying in a statement: ‘You know that dewy sheen you get after you put on all your serums and moisturizers? The one that looks so good but evaporates as soon as you leave the bathroom? We created Futuredew to bottle that effect and make it last.
‘Futuredew is an oil-serum hybrid packed with nourishing oils (that don’t feel greasy) and brightening plant-based extracts to deliver an instant and lasting glow. The lightweight formula is designed to be used as the final step in your skincare routine for that gleamy, refreshed look that Glossier is known for.’
Despite being promoted as skincare however, the product really straddles the line between traditional skincare and makeup, acting more as a hybrid between the two, both in terms of the texture of the formula, and its suggested use.
While traditional serums tend to be much more thin in terms of the formula, Futuredew has a thicker, almost tacky feel to it before it’s applied into the skin and any trace of stickiness disappears.
It is also recommended for use both as the final step in your skincare routine – with the brand suggesting that it is applied even after SPF – but can then be applied on top of makeup as a highlighter, which certainly helps to solidify its position at the makeup end of the skincare spectrum.
But while the product certainly doesn’t fit into a traditional skincare category, that hasn’t stopped fans from waxing lyrical about its dew-giving abilities.