Beauty lovers have begun matching their lipstick to their nipple colour

Makeup enthusiasts can’t stop talking about the latest makeup craze spreading like wildfire through the beauty world: matching your lipstick shade to your nipples.

The theory is that nature knows best – nipples are an indication of what suits your skin tone and therefore leads to the most flattering natural makeup look.

However, some shoppers are more concerned about how they would match the lipstick samples to their nipples when out shopping.

Nipple shades vary from person to person, ranging from palest pink to deep brown. Experts say whether they’re rose-coloured, light pink, brown or red, nipples are one to two shades darker than our skin colour, offering the perfect natural palette

Experts say whether they’re rose-coloured, light pink, brown or red, nipples are one to two shades darker than our skin colour, offering the perfect natural palette.

Many beauty brands have already sold out of nude and dusky lipsticks. 

Melody Livingstone, CEO of Australian natural skincare brand MooGoo – which makes vegan makeup and natural skin care, says there’s been a spike in ‘nipple shade’ lipsticks.

MooGoo sold out of their two ‘most nipple-like’ shades – Chia Seeds and Maca Nude – and orders are flying in for the aptly-named Cacao Shake and Guava Pink.

Many beauty brands, such as MooGoo, have already sold out of nude and dusky lipsticks

‘It’s the softer colours that match the body that are hugely popular right now,’ MooGoo CEO Melody Livingstone said.

‘We’ve completely sold out of our two ‘most nipple-like’ shades. We sell one lipstick almost every hour and our Chia Seed vegan lipstick is our third most popular product.’

The new mum added that nipple shade isn’t static so you may have to find more than one matching lipstick.

Many women notice their nipple colour change due to pregnancy, breastfeeding, breast surgery and hormonal changes such as menopause.

‘These changes are temporary, and your nipple colour will return closer to normal once hormones normalise and after pregnancy,’ Melody said.

However, many beauty lovers are not convinced by the trend and are particularly concerned about how they will find their matching shade.

‘So now must I whip my nipple out in the middle of the store to colour match or?’ one confused woman asked.

‘They say your perfect nude lipstick shade should match your nipples but whenever I try to find a match the stores security escorts me out,’ another confessed.

However, many people swear by the trend. 

‘Just wanted to share that I’m wearing lipstick and it’s flattering cause I learned to color match my lipstick to my nipple color,’ one woman wrote.