Bella Hadid breaks her silence over controversial Adidas campaign which referenced 1972 Olympics that saw terrorists kill 11 Israelis: ‘I am shocked’

By Jacqueline Lindenberg For Dailymail.Com

Published: 23:54 BST, 29 July 2024 | Updated: 00:05 BST, 30 July 2024

Bella Hadid has broken her silence over the recent controversial Adidas campaign by expressing that she is ‘shocked’ in a statement uploaded to her Instagram stories on Monday. 

The supermodel, 27 – who recently hired lawyers after her Adidas SL72 campaign was pulled – starred in the retro sneakers campaign but soon faced backlash due to the ad referencing the 1972 Munich Olympics that saw terrorists kill 11 Israelis. 

The pro-Palestinian star penned a lengthy message to her followers and began with, ‘For those of you who do not know my heart, I want to make sure you’re hearing directly from me about my recent campaign with adidas.’ 

Hadid expressed she ‘would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind.’ 

‘In advance of the campaign’s release, I had no knowledge of the historical connection to the atrocious events in 1972. I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign.’ 

Bella Hadid, 27, has broken her silence over the recent controversial Adidas campaign by expressing that she is ‘shocked’ in a statement uploaded to her Instagram stories on Monday; seen in May in Cannes 

The supermodel starred in the retro sneakers campaign but soon faced backlash due to the ad referencing the 1972 Munich Olympics that saw terrorists kill 11 Israelis

Hadid expressed she ‘would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind’

Bella further explained, ‘Had I been made aware, from the bottom of my heart, I would never have participated.’ 

‘My team should have known, adidas should have known and I should have done more research so that I too would have known and understood, and spoken up.’ 

The model added that she ‘will always speak up for what I believe to be wrong. While everyone’s intentions were to make something positive, and bring people together through art, the collective lack of understanding from all parties undermined the process.’

‘I do not believe in hate in any form, including antisemitism,’ Hadid continued, adding, ‘That will never waiver, and I stand by that statement to the fullest extent.’

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Bella Hadid breaks her silence over controversial Adidas campaign which referenced 1972 Olympics that saw terrorists kill 11 Israelis: ‘I am shocked’

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