Two best friends have revealed how they banked an impressive $15,000 in just 30 minutes after launching a clarifying red wine face mask on Thursday night.
Simona Valev and Shannon Lacey are the Queensland co-founders behind the vegan skincare brand Rawkanvas, and when they launched the $54 mask, it wasn’t long before shoppers snapped it up in their thousands.
‘We had a waiting list of 25,000 before we launched at 6pm, and when the red wine mask went out, we were selling a product every 20 seconds totalling $15k in just 30 minutes,’ co-founder Simona told FEMAIL.
Two best friends revealed how they banked $15,000 in just 30 minutes after launching a clarifying red wine face mask on Thursday night (Simona Valev and Shannon Lacey pictured)
The $54 red wine mask (pictured in use) is made with Pinot Noir and Sauvignon Blanc grapes, which work together to detoxify and purify the skin
‘Shan and I are so overwhelmed with the response.
Simona added: ‘2020 has proven to be a difficult year from a stock supply and manufacturing perspective, but on the flipside, it has also allowed the brand to grow by 500 per cent.’
One of the reasons why the businesswomen think the mask has sold so well is because many are looking for healing and restorative skin products that help to look after the skin when so many of us are wearing masks on a daily basis.
‘Mask-ne’ is a word that has been coined to describe the pimples that come in areas where your mask touches your face.
‘It took us 12 months to perfect the formula, but we are really proud of the results,’ Simona said.
The mask is self-heating, which helps in drawing out pore-clogging dirt and oil, and combats the appearance of breakouts (pictured in use on Keira Maguire)
What makes the red wine mask special?
* It contains active ingredients including Halloysite Clay, Sauvignon Blanc and Pinot Noir grapes, as well as Kiwi Seed Oil.
The mask (pictured) buffs away dead skin cells to uncover a smoother, brighter skin texture
* The mask is self-heating, which helps in drawing out pore-clogging dirt and oil, and combats the appearance of breakouts.
* It buffs away dead skin cells to uncover a smoother, brighter skin texture and allows increased absorption of other skincare products.
* It tones, tightens and boosts collagen to reduce the appearance of fine lines for a refreshed glow.
* It is scented with Vanilla, Sweet Orange and Clove essential oils.
* It is described as microdermabrasion in a bottle, insofar as it works on the texture of the skin.
Source: Rawkanvas
Rawkanvas was founded by two Australian friends Simona and Shannon in 2018 – and since the natural, eco-conscious, vegan and cruelty-free range launched, it has enjoyed huge success
The mask is different to others on the market insofar as it is made with Pinot Noir and Sauvignon Blanc grapes, which work together to detoxify and purify the skin.
‘It is like microdermabrasion in a jar: it is a heat warming mask that helps to draw out congestion, refine pores and give your overall complexion a boost,’ Simona said.
The $54 product also boasts Kiwi Seed Oil and Halloysite Clay among its impressive ingredients, which work to buff away dead skin cells and uncover a smoother, brighter skin texture.
Before-and-after photos shared online illustrate just how powerful the natural line is, even though the range doesn’t include harmful artificial ingredients and scents (pictured: one transformation)
While there aren’t many who have tried the mask just yet, it already has a five-star rating on the Rawkanvas website, where it has been described as ‘divine’.
‘I was lucky enough to receive this early and review it!’ one woman posted.
‘With lockdown in Auckland, I had a bit of a stress breakout arising but using this legitimately made my breakout shrink by the next morning and disappear.’
Another said it has swiftly become her ‘weekly mask’ of choice.
‘I love how fresh and clear my skin looks without using any harsh chemicals,’ she posted.
Women are raving about a 100 per cent natural skincare line, claiming it has helped them to get rid of acne, eczema and red skin (Sulemeta pictured before and after)
Rawkanvas was founded by two Australian friends Simona and Shannon in 2018 – and since the natural, eco-conscious, vegan and cruelty-free range launched, it has gone on to enjoy huge success – with one product now selling every 15 minutes.
More impressive still, hundreds of women have credited the beauty brand with transforming their complexions.
Some credit the natural line with ridding them from eczema, redness and dryness.
‘With continued use of Rawkanvas, I can see quite clearly that my skin has settled,’ Emily, from New Zealand, said.
‘I have a lot of scarring on my face from earlier years, but the majority of redness has gone, and I am less prone to breakouts now.’
Others say it has rid their skin of oil.
Before-and-after photos shared online illustrate just how powerful the natural line is, even though the range doesn’t include harmful artificial ingredients and scents.
For more information about Rawkanvas, please click here.